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eBay Runs Mother of all Free Listing Promotions

eBay is running a major seller promotion in order to stock the shelves for Mother’s Day shoppers. eBay will kick off a marketing campaign next week and said the May holiday is the 4th largest retail holiday of the year.

eBay is running a rare 6-day free listing promotion for all sellers. The sale is unusually inclusive both in duration and the fact it is open to all sellers, after running most of its promotions by invitation only. It also applies to both auctions and fixed-price listings.

Sellers can list up to 5,000 auction, auction with Buy It Now, or fixed price listings and pay no insertion fee. However, certain duration listings are excluded: only 5-, 7-, 10- and 30-day listing durations are included in the sale.

eBay recommended sellers take advantage of 30-day listing duration and list in top-selling categories for mothers: Jewelry & Watches, Fashion (especially Women’s Accessories), Fragrances, Tickets, Gift Cards and Electronics.

Note that 10-day auction-style listings will not be charged an insertion fee during the promotion, but will continue to be subject to the listing upgrade fee. The March promotion is in addition to the free insertion fees most sellers get on a monthly basis.

Only sellers whose accounts meet eBay’s minimum seller performance standards are eligible. All existing selling limits as well as category and item limits apply and may exclude sellers from creating the maximum number of listings.

The promotion runs March 26 – 31, 2014. Sellers will automatically receive the promotional rate when they list items auction-style, auction-style with Buy It Now, or fixed price through the Sell Your Item form, eBay Seller Tools, eBay Mobile applications, and most third-party tools.

All other fees apply, see eBay website for details and restrictions.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.