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Amazon Lets Merchants Integrate 3P Solutions on Webstores

Amazon is giving merchants who use its Webstore hosted ecommerce platform to power their online stores greater flexibility thanks to a new set of APIs. The Website Customization APIs allow merchants to integrate with third-party solutions on their Amazon Webstores.

The new APIs support search, browse, product lookup, batch and cart operations “to help you create a unique customer experience on your site.” For example, with access to the Search Product API, merchants can create enhanced JavaScript and Flash applications to build new features for their site.

The Browse Categories API supports the retrieval of the hierarchy of category pages. A category page is used to categorize or assign products in order to display them on different pages of an Amazon Webstore. For example, a women’s category can contain subcategories such as tops, pants, shoes, and hats. In addition, subcategories can contain further subcategories. The Webstore Cart API is designed to provide the ability for the seller applications to get, put, post, and delete products in the customer’s cart.

Just last month, Amazon raised its fees for merchants using Webstore.

Merchants and developers can enable the new APIs from a self-service interface in Seller Central. Learn more about Amazon’s new Website Customization APIs on the Amazon Webstore blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.