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PayPal Encourages Startups to Use Its Payments Service

It’s obvious when you think about it: PayPal benefits when third-party developers integrate PayPal into their services and mobile apps. So it’s no surprise to hear the eBay unit say it has worked with hundreds of thousands of developers since 2009 to help them monetize their ideas.

This week, it announced the expansion of its PayPal Startup Blueprint Program, a formal program to encourage developers and startups to use its services by waiving PayPal processing fees in their early stages. Launched less than six months ago with a handful of top incubators and accelerators, PayPal has signed up nearly 100 startups from all over the globe.

A PayPal spokesperson told EcommerceBytes the company has added its first VC partner, Kima Ventures, and 13 new partners to the program, making a total of 18 partners. “With this network, we will reach 5,000 startups globally,” she said. “On top of the waived PayPal processing fees up to $1.5 million USD in payment volume, U.S. startups can also get Braintree processing fees waived on up to $100,000 USD in payment volume.”

PayPal also announced the launch of Braintree’s Ignition program. “The Ignition program gives any US startup a jump-start with their business to get them past that first $50K in revenue. Whereas the Startup Blueprint program is aimed at giving global startups that work with one of our eighteen partners access to PayPal’s network and resources to help them grow their business and succeed.”

More information is available on the PayPal blog and on Braintree , which PayPal acquired last fall.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.