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eBay Has Big Changes Planned for Stores, Readies Promotions Manager

Last fall, eBay introduced a redesigned Stores layout, and last week, it shared some changes that will be coming to eBay Stores in the future. The biggest change will be to make it easier for Store owners to customize and design their stores using templates with no need to learn HTML, and eBay introduced new Promotions Manager that will eventually replace Markdown Manager.

Currently eBay store owners can use HTML to design their Store home page, and many purchase templates and pay designers to customize their Store with their unique branding. As eBay explains on its website: “Store sellers can create a custom header with HTML just below the standard eBay Store header. In addition, Store sellers can build a completely customized Store home page using HTML. To take advantage of these customization opportunities, go to the Manage My Store page and click on “Store Design” in the left column.”

In a webinar last week, eBay explained some of the features of the “new” eBay Store available to many – but not all – Store subscribers. Part of the redesign was optimizing for tablet users who access eBay via browsers on mobile devices. “With a sleek new layout that showcases your items like never before, the new eBay Store is designed to turn more browsers into buyers. It’s easy to update – just a few clicks and your Store will look amazing.”

The new eBay Store features revealed last fall include a new billboard image (to “tell your story” and highlight special offers); larger photos optimized for mobile devices; a prominent “Follow” button (“to keep fans and customers coming back”); and Sharing buttons (to promote your eBay store on Facebook, YouTube, Pinterest and Twitter).

eBay sellers can keep their logo with the new design, but strongly recommends they optimize it to fit into the new 150-pixel x 150-pixel new square layout. “The new logo layout is tablet-friendly and provides a more professional, modern look. If you don’t have a new square logo available when you first update to the new Store experience, you can always upload it later.”

More Changes Coming
During last week’s webinar, eBay also revealed it was moving toward a templatized, modular approach to Store designs – a move that could negatively impact vendors who specialize in providing sellers with eBay Store templates. Eventually sellers will be able to add content pages, such as buyer guides, FAQs or to publish articles and news, and may be able to add video to their Stores.

Not all sellers have a Store – they must pay a monthly subscription fee if they wish to sign up for one of three Store plans: $19.95 a month for a Basic Store; $59.95 a month for a Premium Store; and $199.95 a month for an Anchor Store.

Another bit of news: eBay has revamped what was formerly called Sales Maximizerinto what is now called Promotions Manager that will eventually replace Markdown Manager. Promotions Manager allows sellers to offer order size discounts; free shipping offers; sale events; related item discounts; and targeted coupons. The tool gives sellers much more flexibility in designing promotions to encourage increased order size, for example. You can access a guide to Promotions Manager in this PDF file.

The information about the new eBay Store redesign, future changes coming to eBay Stores, and information about Promotions Manager is available in the eBay webcastthat will likely be posted on the eBay Youtube channel shortly.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.