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Amazon Extends Virtual Currency to Android Devices

Amazon Coins is a “virtual currency” for buying eligible apps, games, and digital in-app items on the Amazon Appstore. Previously limited to purchases made on Kindle Fire devices, Amazon Coins are now available on Android-powered mobile devices to customers in the U.S., UK and Germany.

“Because customers can earn Coins when they buy apps in Amazon’s Appstore, and because they can buy Coins themselves at up to a 10% discount, customers love the extra value they get when shopping in our Appstore,” according to Mike George, Vice President of Amazon Appstore and Games.

However, the Coins cannot be used to purchase digital content such as ebooks or MP3 music files.

Amazon Appstore developers will continue to earn the standard 70% revenue share when customers make purchases using Amazon Coins. “Expanding Amazon Coins across Android devices is the latest offering in an array of services that make Amazon the most complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games,” according to the announcement.

Customers in the U.S. can also pay for Amazon Appstore purchases using a credit or debit card by setting up a 1-Click payment method.

Note that Amazon rival Apple allows customers to use a wide variety of payment methods to purchase items from its App Store, including Credit cards, iTunes Cards and PayPal.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.