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eBay Tests New Features to Deliver More Retail Shopping Experience

eBay is testing new features on its marketplaces. A U.S. seller spotted a change that sellers are bound to approve of if it is rolled out site-wide to all users, while in the UK, eBay told sellers there it was trying out new features on eBay Stores (also known as Shops) over the next 4 weeks beginning today (January 29).

A seller on eBay.com noticed at the top of View Item pages in the Seller Information box a section called “More from this seller.” Underneath were 4 thumbnail images, with links to “See all in same category” or See all.” Underneath the Seller Information box is the standard ad usually displayed now in eBay listings. (See screenshot.)

eBay often runs tests of page layouts, and no two visitors to eBay will necessarily see the same layout. However, sellers would likely appreciate the additional exposure to their other listings if eBay adds the new feature to the listing page on a permanent basis.

Meanwhile, eBay UK said it was working to deliver a new “more retail-standard shopping experience” for buyers and said it will be running test for the next month:

“As part of these features, some eBay Stores will be presented to buyers in an updated look and feel. The Stores we’re targeting are those that don’t have any custom promotion boxes, custom headers, or custom pages. A small portion of buyer traffic will be funneled into these newly designed Stores.”

Users are left wondering what kinds of changes are in store, as eBay said little else about the tests, see the eBay UK announcement board to read the post.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.