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Etsy Holds Town Hall Meeting on Tuesday

Etsy will hold a Town Hall Meeting on Tuesday that will be broadcast online. Unlike the last meeting it had in October, there will be no sellers in attendance, but they will be able to watch a live video feed. “Unfortunately, we have very limited space in the room and cannot accommodate additional guests,” the marketplace explained.

Etsy CEO Chad Dickerson and other administrators will run the meeting, and they will talk about “making it easier to run your business on Etsy.” Attendees of the virtual meeting can submit questions for the Etsy panel to field during the event.

Some sellers were skeptical that Etsy would tackle tough questions from sellers. Wrote one seller, “Since it looks like the only questions to be answered are the ones submitted for consideration online and not from a live audience, I can’t help but feel that we will only get the answers that admin wants to give us.”

An EcommerceBytes reader wrote, “It seems to me that if a politician or CEO only wants to answer questions he has previously screened then it is NOT a “Town Hall” it is just a meeting so that the CEO can tell the sellers what he wants them to hear.”

Sellers discussing the upcoming event on the forums wondered if Etsy would drop any bombshells as it did in October when it announced a controversial change in policythat broadened the definition of “handmade” on its marketplace.

However, Etsy told sellers in its post about the event that it would not be making any major announcements. “There will not be any news at this Town Hall as big as the new policies we unveiled last October. This event will focus on the broad themes of making it easier to run your business on Etsy, and how we plan to help you do that this year!”

One seller said she hoped it would be something useful. “And by useful, I mean not a guide to outsourcing or anything along those lines. I mean something that will help individual small volume sellers sell more. That is what I want.”

Etsy buyers and sellers must register in advance to access the Town Hall meeting, which takes place on January 28 at 11 am EST.

Update 1/27/14: Etsy spokesperson Sara Cohen told EcommerceBytes the marketplace did invite a “very small group” of sellers to attend the Town Hall meeting in person. “We invited a randomized selection of active sellers within a 15 mile radius from the event location,” she said.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.