eBay is encouraging sellers to list high-value items in what is yet another promotion kicking off in January. This promotion is limited to Store subscribers who are often excluded from sales.
The promotion lowers the $250 cap on commission fees: sellers with Store subscriptions who receive the invitation will pay a maximum of $100 in final value fees per item for up to 500,000 listings in certain categories created during the promotion, which runs from January 19, 2014 through April 30, 2014.
eBay ran a similar promotion over the summer, though not limited to Store subscribers, and ran several permutations – which could be the case with this promotion as well. By lowering the cap on commission fees, eBay may tempt sellers to list higher-priced goods on the site. Last year, some sellers had written that they believed eBay commission fees (FVFs) were too high for high-value items.
The promotion is limited to the following categories:
- Jewelry & Watches (281)
- Coins & Paper Money (11116)
- Home & Garden (11700)
- Antiques (20081)
- Digital Cameras (31388)
- Televisions (11071)
- Select Sporting Goods categories: Cycling (7294), Hunting Scopes Optics & Lasers (31710)
- Select Business & Industrial categories: Welding (34095), Generators (106437), Pumps & Plumbing (109619), Process Equipment (45038), Air Compressors (41491)
- Select Car & Truck Parts & Accessories categories: Wheels Tires & Parts (33743), Engines & Components (33612)
eBay told invited Store sellers they must activate the promotion by selecting “Activate offer” in the invitation email or on the Promotion landing page – “Items listed prior to a seller activating the Promotion will not be eligible for the Promotional Rate.”
As eBay notes, “existing final value fees rates still apply, but the maximum final value fees have been reduced to $100 per item sold.” All other fees apply, see eBay websitefor details and restrictions.