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Etsy to Retire Search Option and Seller Pricing Tool

Etsy will retire two search options, the “list view” and the Market Research Tool. The company announced on Thursday that it would stop supporting the two options effective January 23rd. “By consolidating search to one view, we can provide a more consistent shopping experience for all buyers on Etsy and continue to make improvements to the Search experience,” according to the announcement.

List view gives users the option to view search results in a list, rather than the default gallery. Etsy said list view was rarely used by shoppers – less than 1% of searchers actually change their view, but admitted that it was “buggy” and didn’t show any additional information about items.

Etsy said the Market Research tool provided some sellers great insight into a specific market, helping shops find the right price point for their items, but said it was used even less frequently than the list view.

Because prices of specific sold items are private, sellers could use the Market Research Tool see price points of items sold on Etsy in general. “Unfortunately, it’s difficult to access the tool and apply the information in it’s current format,” Etsy said. “We’re still committed to helping you use market information to make good choices about your shop, but we think there’s likely a better way to do it.”

Etsy said it was important for it to take a critical look at what works and what doesn’t as it continues to make improvements to the site, and said it would provide more information about the ramp down of the tools next week.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.