The new Amazon Seller Expert Pilot Program sounds like a page taken out of eBay’s playbook. Like eBay “Mentors,” Amazon Seller Experts are volunteers encouraged to post on the company’s discussion boards.
A seller posted their invitation on the Amazon discussion boards a week ago. And according to a thread on SellersAskSellers (founded by original “Amazon seller experts” who created their own independent discussion boards), Amazon sent the following email on Thursday inviting discussion boards posters:
Dear Expert Forums seller,
We want to take a moment to personally recognize your exceptional contributions to the Amazon Seller Forums. Your consistent engagement, thoughtful responses, and commitment to supporting fellow sellers have distinguished you within our community, and we genuinely appreciate the positive impact you’ve made for our community.
An Exclusive Opportunity to Recognize You!
Based on your demonstrated expertise and community leadership, you have been selected to participate in the Amazon Seller Expert Pilot Program. This is a limited invitation extended to a select group of sellers in the US, UK, Japan, and India stores whose contributions have been truly exemplary. This pilot phase will run from 3/2/2026 through 3/31/2026 in the New Seller community group.
What This Means for You
As a participant, you’ll have the opportunity to earn:
- $100 gift card for contributing 20+ quality posts, and providing feedback on the pilot experience.
- $250 gift card for contributing 40+ quality posts, 1 seller created content, during the pilot month and providing feedback on the pilot experience.
How It Works
We are seeking sellers who actively contribute meaningful guidance across all Amazon Seller Forums categories, helping fellow sellers navigate challenges and achieve success. Your participation would involve continuing to share the expertise you’ve already been generously providing – quality Forum contributions that address real seller needs and make a difference.
- Posts: All posts must need to meet seller forums guidelines.
- 1 seller created content: Seller created content on best practices within the New Seller Community Group, or helping to host an Ask Amazon topic.
- Feedback on Pilot Experience: We will ask for feedback on the experience of the pilot for opportunities to improve. Please look for surveys during this time sent to your email.
What Happens Next
If you are interested in participating and learning more, please fill our short question SURVEY by 2/23/2026 date.
(LINK REMOVED)
This program will roll out in a tiered approach, and we’ll reach out directly to selected sellers in the email you provide in the survey, once you been chosen for participation with comprehensive program details and guidelines to help you get started. If you don’t hear from us before then, don’t worry—you may be contacted in a later phase as we expand the program.
Your contributions have helped create the kind of supportive environment where sellers can learn, grow, and succeed together. We would be honored to have you participate in this program and to formally recognize the valuable role you play in our community.
We look forward to hearing from you,
Amazon Seller Forums Team
Thank you for selling with Amazon,
Sandy
Amazon.com Seller Support
In another thread on SellersAskSellers, a seller shared the options to an Amazon survey question, “Which topics would you feel most confident providing guidance on?”:
- FBA vs FBM
- Brand Registry
- How to optimize listings (A+ content, product listings, product detail page suggestions, etc.)
- Account Setup
- Customer Service Excellence and Tips
- Inventory management
- Introduction to advertising
- Account Health
- Fulfill Orders
- Easy Ship (India)
- Buyer Feedback and Product Review Management
- Sales Growth, including Peak Management
- Other topics:
Amazon has been investing more resources in its boards over the past few years; in August, it published a post celebrating sellers who contributed to the discussion boards.
One SellersAskSellers participant pointed out that prior to Amazon overhauling its seller forums, sellers had been engaging and answering questions on the original seller forums:
“The OSFE had engagement FOR FREE, they detonated that and we all warned them, VERY LOUDLY.
“Now they can’t figure out where all the knowledge went and why no one is engaging or helping. They had a golden goose with sellers actually helping other sellers, for free.
“GONE.”“
Or rather, “moved,” some might say – to the SellersAskSellers board.
If you’ve noticed Amazon borrowing other tactics from eBay’s playbook, let us know – and vice versa.
