Third-party sellers bring a broader selection of goods to online marketplaces, and Walmart is running a promotional campaign to encourage sellers to add best-selling items to their catalog.
Sellers who list a recommended item from its Assortment Growth Dashboard get up to 50% off referral fees – depending on shipping speed offered. Walmart outlined the following conditions that apply with the promotion:
“Receive 30% off referral fees when a new offer, against item recommendations, from the Assortment Growth dashboard—with competitive pricing—is added to your catalog, by 07/31/24. If the item is shipped via Two Day Delivery or Walmart Fulfillment Services, additional reduction rates of 10% or 20% may apply, respectively. Eligible products for these savings are limited to items from the Assortment Growth dashboard not yet added to the seller’s catalog. Only one Referral Fee discount will be applied at a time. Walmart reserves the right to modify, cancel or terminate this offer at any time without notice.”
There’s also a potential downside to letting third-party sellers list on marketplaces, and this month, Walmart also reminded sellers that they must adhere to its Customer Care Policy, which states that unsolicited text messages, emails or telephone calls to customers, including for marketing communications, is prohibited under the Marketplace Customer Care Policy.
We just left Walmart after selling on their site since the start of the year. Way too many client returns (over 80%). Walmart allows buyers to return any item for any reason within 30 days. Return can be dropped off at any store.
Walmart Marketplace – The home of no seller protections.