Seller marketing Archives - EcommerceBytes

22 Oct, 2025

Study Shows Retailers Use Marketplaces to Acquire New Customers

July 22, 2015August 5, 2017 Ina Steiner

Retailers rank online marketplaces fifth for effectiveness among customer acquisition tools and allocate 16% of their digital marketing budgets to online marketplace initiatives and operations, according to a new Shop.org report conducted by Forrester Research and Bizrate Insights. Results of “The State Read more

Three Ways to Entice Fathers’ Day Shoppers

June 4, 2014September 4, 2017 David A Utter

When it comes to spending on one’s parents, the focus on Mothers’ Day permeates virtually all segments of advertising and retail to a much greater degree than it does for Fathers’ Day. But the National Retail Federation suggests ecommerce pros should pay Read more