eBay launched its livestreaming eBay Live platform and its Certified Open Box program in the UK. Eve Williams, General Manager of eBay UK, posted the news on the Seller Announcement board on June 10th.
“We’re excited to introduce a new dimension of selling with the launch of eBay Live at MCM Comic Con London. This innovative platform offers real-time, interactive auctions that connect fans directly with business sellers. Our debut featured 18 live selling events, including special streams for the Make-A-Wish Foundation, highlighting our dedication to creating unique content through partnerships with Fandom and other organizations. Currently in its beta phase, we’ll soon be inviting applications in select categories,” Williams wrote.
She also said eBay UK recently launched the Certified Open Box program in the UK, “designed to enhance your Open Box listings in Electronics & Home Improvement. By meeting a few simple service standards, your listings will display the Certified Open Box badge. This badge can help make a difference by highlighting your credibility as a trusted seller, helping buyers feel confident in choosing your products.”
eBay also introduced a “Save Seller” feature for UK sellers with an eBay Store in an effort to help boost repeat purchases. “This feature allows buyers to effortlessly save and follow their favorite sellers, streamlining their shopping experience by enabling them to bookmark preferred shops in My eBay.”
Sellers can engage with buyers who have saved them using the feature by sending targeted newsletters and notifications. The Save Seller feature appears in the Shopfront and the View Item page. And, “If you have an eBay Shop subscription, you can benefit from a convenient pop-up prompt that encourages buyers to save you with just one click.”
Williams also announced this year’s eBay for Business Awards 2025, updates to Simple Delivery, and automated offers. See the full post on the eBay UK Announcement board.
