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Amazon Rebrands Warehouse Storefront to Amazon Resale

Amazon
Amazon Rebrands Warehouse Liquidation Storefront to Amazon Resale

Amazon rebranded its storefront called Amazon Warehouse to “Amazon Resale,” which continues to sell used, pre-owned, and open-box products (which we consider to be a form of liquidation, but direct to consumers). It will also continue to offer “all the benefits of Amazon delivery, customer service, and convenient returns,” the company said.

Amazon officially announced the name change on August 12, although the rebrand had been a rolling launch. Previously bookmarked URLs direct to the same storefront, and Amazon also added shortcuts such as Amazon.com/resale.

As Amazon stated in its announcement, there are two main ways to find an Amazon Resale product (as there had been with Amazon Warehouse) – by visiting the Amazon Resale homepage, or by looking for the Save with Used or Buy Used section of a regular product page for an item. “If the Amazon Resale version of your product is available, you’ll be able to See details and choose from options in a variety of conditions,” Amazon explained. “Amazon Resale prices will vary depending on the item’s condition.”

Amazon Resale features only Amazon Retail products, and not items from third party sellers. On average, customers saved more than 25 percent on items last year, Amazon said.

In a FAQ in Monday’s announcement titled, “How do you evaluate the condition of Amazon Resale products?” Amazon provided the following information:

“Before an item can be sold on Amazon Resale, we conduct a thorough inspection, testing the condition of each item and providing a detailed description of its condition to make it easier for customers to make a more informed decision. For electronic items, we will power on, test, and factory-reset as part of the evaluation. Based on the quality check, each item will be assigned one of four listing conditions: “Like New,” “Very Good,” “Good,” or “Acceptable.””

Edited 8/16/2024 for clarity.

Written by 

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.