The USPS is launching a seasonal ecommerce platform powered by Toys”R”Us called Santa’s Gift Shoppe. The online shop is exclusively for people who wish to donate gifts for USPS Operation Santa (“letter adopters,” the Postal Service calls them).
USPS Operation Santa was started 112 years ago, allowing people to “adopt” letters to Santa written by children and families who express a wish for a gift. “By choosing a letter, participants make a direct impact on their communities, bringing hope, joy and generosity to the holiday season,” the USPS explained.
“The online catalog boasts a selection of toys and gifts from Toys“R”Us, allowing letter adopters to find something special for each letter writer, while the integration with shipping options from the Postal Service, such as USPS Ground Advantage, helps ensure that gifts are affordable to ship and arrive in time for the holidays,” according to Monday’s announcement.
The USPS doesn’t plan on stopping with toys – it hopes to collaborate with other retailers to expand its online catalog to include clothing, shoes, books and more.
USPS Marketing Vice President Sheila Holman said, “This year, through our collaboration with Toys“R”Us, we’re thrilled to bring an easier way for generous people to make a difference. With the launch of this new e-commerce platform, we’re making it simpler than ever to help fulfill wishes and spread holiday joy.” For more information on how to participate in the program, visit USPSOperationSanta.com.
