TikTok Shop is getting in on the summer sales with one of its own this July. Formerly only for direct-from-China sellers, TikTok Shop has been welcoming sellers from outside of China, including the US and Europe, to sell on its social media platform.
So far, TikTok Shop’s “Deals for You” is the longest of this year’s July sales, kicking off on the evening of July 7 and running through July 19.
Amazon Prime Day is a 4-day event starting July 8; Walmart Deals is a 6-day event, also starting July 8; and Target Circle Week is a 7-day event starting July 6.
TikTok Shop “Deals for You” promises “up to 50% – even 60% – off your favorite brands, celeb livestreams you can’t miss, and perks that’ll have you checking out faster than you can say “add to cart.””
A bipartisan law passed last year banned TikTok from the US over national security risks because of its ties to China, requiring ByteDance to divest TikTok by mid-January of this year or else stop operating in the US, but President Trump recently extended a delay on the ban for a third time.
In a statement on June 19, TikTok noted it had over 170 million American users and 7.5 million US business users.
