Handmade marketplace Goimagine is closing its virtual doors next month. According to ecommerce consultant Cindy Baldassi, Goimagine struggled to get buyers. “As always, the sites who set themselves up to be alternatives to Etsy can’t replicate what keeps even the disgruntled sellers coming back to Etsy: the traffic,” she wrote in a LinkedIn post about the news.
In the mission statement on the Goimagine website, it had written in part: “Unfortunately, as more shopping happens online the ability to support local makers is being threatened. Corporate marketplaces (such as Amazon, Etsy, Ebay, etc.) have become an expensive toll booth to the internet making it difficult for makers to survive in the online world. It’s no surprise that Wall Street owned platforms focus solely on profits to shareholders which creates a hostile environment for handmade sellers.”
Its founders were featured in the following Boston TV news story in 2020:
The marketplace posted the following message to its community of buyers and sellers announcing its decision to close:
goimagine will be shutting down on March 23, 2026.
To our incredible community of makers, artists, and supporters: thank you. You believed in our vision of a more caring economy, and together we created something truly special—a marketplace built on generosity, creativity, and connection.
While we didn’t reach the scale needed to continue, we’re deeply proud of what we accomplished together. The thousands of members who joined us, the beautiful products created, the causes supported, and the friendships formed—these will always matter. We encourage you to find and follow your favorite sellers on social media so you can continue supporting their work. Many will be moving to new platforms, and your continued support means the world to them. We’re grateful to have been part of your journey, and we’re cheering you on as you continue to share your gifts with the world.
Timeline
March 23, 2026: The goimagine website and all MOSAIC websites will be disabled.
April 6, 2026: The seller dashboard will be disabled.
Required Actions for Sellers: Please review the following steps to ensure a smooth transition:
- Custom Domains If you purchased a custom domain through goimaginedomains.com, you will need to transfer your domain to a new registrar. Instructions for unlocking and transferring your domain can be found here: https://help.goimagine.com/articles/138852-unlocking-and-transferring-your-domain Note: If your domain is registered with another provider (such as GoDaddy or Namecheap), you will need to update your DNS settings to point to a new website or hosting service.
- Exporting Products If you would like to export your product data from goimagine to import into another platform, please follow these instructions: https://help.goimagine.com/articles/141891-export-products
If you have any questions or need assistance, our support team is here to help. Please contact us at support@goimagine.com.
We sincerely wish you continued success with your small business and thank you for being part of the goimagine community.
In early 2021, founder Jon Lincoln introduced Goimagine in the following YouTube video and explained it would give 100% of its profits to charity:
Sellers expressed their deep disappointment about the closure on the Goimagine Facebook page.
