European sellers will see lower fees on Amazon next year, which Reuters surmised was a response to competition from Temu and Shein, sites that sell “clothes, homeware and gadgets at rock-bottom prices.” Amazon’s selling-fee reductions are “focused first on lowering fees for sellers of cheap fashion,” the news outlet reported.
Amazon had previously announced 2026 fees for US sellers, which are rising by an average of $0.08 per unit sold, saying its fee changes were “significantly less than inflation and less than the 3.9%-5.9% annual cost increases from other major US carriers during the last two years.”
Amazon told sellers in an announcement on Tuesday that it would lower fees by an average of £0.15/€0.17per unit sold across Europe in 2026. “The changes include FBA fulfilment fee reductions for parcels, expanded Low-Price FBA eligibility, and referral fee reductions in high-volume categories like clothing and accessories, home products, grocery, vitamins, and pet clothing and food.”
Amazon executive Dharmesh Mehta posted the news on LinkedIn, writing in part:
“These updates include lowering FBA fulfillment fees for parcels, expanding our Low-Price FBA program, and reducing referral fees in key categories including clothing and accessories, home products, grocery, pet clothing and food. Many of these changes bring European fees in line with adjustments we’ve made in other regions, including the U.S. as we work to align fees with costs across our operations.
Mehta said Amazon had a long-term commitment to independent businesses around the world that are selling in its European stores.
Tuesday’s announcement included the following details:
The following changes will go into effect on December 15, 2025, in all European stores unless otherwise noted:
Building on the parcel fee decreases introduced in 2025, we will further reduce FBA fulfillment fees for parcels by an average of £0.26/€0.32 in our United Kingdom, Germany, France, Italy, and Spain stores.
We will reduce referral fees for Clothing and Accessories from 8% to 5% for items at and up to £15/€15, and from 15% to 10% for items between £15/€15 and £20/€20.
The following changes will go into effect on February 1, 2026, in all European stores:
We will reduce referral fees for Home Products (new category) from 15% to 8% for items priced at and up to £20/€20, Pet Clothing and Food from 15% to 5% for items up to £10/€10 and Grocery and Gourmet and Vitamins, Minerals and Supplements (new category) from 8% to 5% for items up to £10/€10.
We will extend our reduced Low-price FBA rates in most categories to products priced at or below £20/€20, lowering FBA fees for these newly eligible products by an average of £0.40/€0.45 per unit.
To help you promote your top selection, we will lower caps on variable fees for Best Deals and Lightning Deals to £200 in the United Kingdom, €300 in Germany, and €100 in France, Italy, and Spain. This change builds on our November update to reduce the variable rate and add a cap for coupons.
Region-Specific Changes:
Finally, we will make selective fee increases to optimize the efficiency of our network, including to monthly storage fees, return-to-seller, and liquidation fees, and will update FBA fulfillment fees in our Netherlands, Sweden, Belgium, Ireland, and Poland stores. Together, these updates will result in an average £0.02/€0.02 increase in fee per unit sold via FBA.
Amazon said EU-based Small and Medium-Sized Enterprises (SMEs) sold over 1.3 billion products worldwide through Amazon last year.
