eBay’s head of US markets Dawn Block is moving to a new position leading the Customer Experience and Support team, responsible for both buyer and seller customer support. Ron Jaiven, who has been at eBay for 13 years, will take over as General Manager of eBay North America.
Block made the announcement at Thursday’s eBay Seller Check-in, where she and other executives briefed sellers on new features and holiday marketing plans during the keynote session.
It appears Block’s replacement Ron Jaiven will take a more hands-on approach when it comes to communicating with sellers. Jaiven will be posting a weekly blog covering holiday readiness over the next few weeks with “lots of information” that will be available on eBay community channels.
Jaiven introduced himself and reviewed eBay’s new global holiday marketing campaign to demonstrate how eBay was “bringing buyers to your stores this holiday season.”
“eBay Stories is a celebration of unique connections that items create between our eBay buyers and our eBay sellers,” he said. “And you create those moments every day, you know it better than we do.” It’s the explanation of what makes eBay different, he said.
“Love the commercials,” one seller wrote in a comment on the live-chat feature. “My little 5 year old granddaughter sees them and says “That’s Nana’s Company.”” Another seller wrote, “Connect people with cool items that they can find on eBay is why I sell on eBay!”
“Would love to be featured on one of them commercials,” said one seller, and another said they heard the eBay commercials “everyday all day” on sports radio.
Stuart Reichenbach, eBay’s Senior Director of Shipping, discussed tariffs and eBay Labels – more on his presentation and sellers’ reaction in today’s EcommerceBytes Blog.
Dallen McKee, Senior Manager of SMB Strategic Account Management, discussed the Promoted Store advertising options. He said sellers who promoted their store saw a 60% increase in store visits compared to non-promoted stores, on average. An accompanying slide showed the source was eBay data for the months of March and April, 2025.
One seller commented, “I am surprised to hear those results. When I tried promoted offsite, I paid a few hundred in fees and didn’t even sell $100.” Another wrote, “Why not promote all stores?”
McKee showed another slide that said sellers could promote their stores with a category approach with the goal of driving traffic to specific categories of Store items; or with a coupon approach, with the goal of increasing awareness of sellers’ coded coupons (“Include the discount, store name, logo, headline, link to the sale page, and several of your top performing listings.”)
“The awesome thing about this feature,” McKee said of the Promoted Stores coupon advertising feature, “is that it will allow buyers to come in and when they go into the store itself, it will take them to all of the discounted items also and then from there, they can play around within your store, and obviously save your store, and continue to shop other items you may have – or just save you and come back later.”
McKee also announced a couple of new features to eBay’s Promoted Stores, including Suggested Campaigns. The feature is “powered by historical data and eBay best practices” and “designed for your store” to boost store traffic and visibility. The Suggested Campaigns feature is available for both “category” and “coupon” campaigns.
Senior Product Manager Jaskiran Makkar then discussed new features in the Listings Quality Report, “a downloadable report that provides you with analysis of your listing at a listing and category level. More importantly, it provides specific actions you can take to optimize your listings and categories with the aim of help with the aim of helping boost your views, impressions, and sales.”
The report can be accessed within Seller Hub’s performance tab under summary and traffic pages. It provides item-level recommendations to improve listing quality, and provides a seller’s performance compared to other sellers selling in the same category and condition.
There’s also a “Google Shopping” tab. Makkar said every day, eBay sends selected and eligible items from sellers to Google to be displayed as a part of Google Product Listing Ads. Some listings are rejected by Google because they do not meet their criteria. This tab gives visibility into those listings and the reasons for rejections.
eBay Senior Product Manager of Identity and Compliance Greg Cordina discussed eBay’s Team Access feature, formerly called Multi-User Account Access (MUAA), which allows a seller to grant their employees the ability to access some – but not all – features of their eBay account.
Cordina reviewed improvements eBay had made to Team Access in 2025, and said, “Over the next few months, we’ll be digging into the core team management capabilities and the core audit capabilities; streamlining these critical actions for account owners and team members; as well as adding a whole host of quality of life updates. Finally, we’ll be looking into delegation of native capabilities in the upcoming year.”
In a post-event survey, eBay asked participants: “Looking ahead to our 2026 events and programs, we’re creating a Seller Community and Engagement focus group to provide feedback on event offerings and format. Would you like to be part of that focus group? From those who express interest, we will randomly select sellers to participate.”
eBay posted the following video of Thursday’s keynote session on YouTube, and be sure to post a comment on the EcommerceBytes Blog:
