Etsy will launch a new holiday marketing campaign that includes TV commercials, its Chief Marketing Officer Brad Minor revealed on Wednesday. In a blog post titled, “How We’re Helping Shoppers Gift Special This Holiday Season,” he said Etsy’s campaign will carry a simple message: An Etsy Holiday makes you feel seen. “It highlights the humanity behind every item, and shows that only on Etsy can you find gifts as special as the person receiving it,” he said.
The new campaign will launch across TV, digital, and social. In addition, Minor said Etsy is giving its app and homepage a fresh new look, “making it easier and delightful to discover special on Etsy,” and will launch “shoppable categories,” personalized recommendations, and refreshed visuals so that shoppers experience the magic of Etsy the moment they arrive.
Etsy also launched its annual Holiday Trend Edit on Wednesday, spotlighting must-have styles. And Minor reminded readers that shoppers can now discover and buy Etsy directly through ChatGPT. “When you ask ChatGPT for shopping ideas, it might suggest unique, handcrafted items from Etsy. For many of these items, you can even make your purchase right there through ChatGPT,” he wrote.
Other holiday initiatives he detailed include the following:
Making Gifting Easy and Stress Free: From our Top 100 Gifts to expert-curated lists for every kind of recipient, we’re making it simple to discover thousands of special items across categories and price points. And with Etsy’s Purchase Protection Program and helpful tools like Gift Lists, Reminders and Shop Local filter, shoppers can head into the season with confidence knowing they’ll find great gifts that arrive on time or their money back.
Dropping an Exclusive Holiday Collection: This November, we’ll debut a limited-edition collection, co-designed with our Design Awards guest judges, tastemakers and creative couple Molly Baz and Willet, and this year’s award-winning sellers. Dropping just in time for peak gathering season, the collection is designed to be perfectly giftable and infused with Molly and Willett’s signature style.
The Chief Marketing Officer’s message is published on the Etsy News section.
Few people watch commercials unless its the Super Bowl.
Most of the TV content we watch is recorded on the DVR so that means every commercial break is 5-6 light taps on the forward button which advances the recording 30 seconds a tap. A cable channel might have a few longer commercial breaks so it might be 1-2 more taps.
Don’t pay attention to social media ads.
Giving the app and home page a new look is more apt to tick off your users who now have to relearn where everything is versus muscle memory used fro the old look.
More money being flushed down the toilet by management.
The $15 one time signup bonus for sellers was a sign for me that the site is in trouble. No way I am going to pay a $15 for site with a lot less traffic and no listing software such as GarageSale to uploaded listings.