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Walmart Counters October Prime Promo with Deals of Its Own

Ina Steiner
Walmart Counters October Prime Promo with Deals of Its Own

Walmart will run a sale the same week Amazon is running its Prime Big Deal Days. Unlike Amazon, Walmart’s sale is not limited to its Plus members, writing in its announcement, “No Membership Required.”

Amazon is running this year’s Prime Big Deal Days sale on October 7 – 8, 2025.

Walmart Deals will run October 7 – 12, and it is the retailer’s “first deals event of the season,” indicating it is planning additional sales throughout the holiday season.

While Walmart Deals are open to all customers, members of its Walmart+ program will get early access, beginning October 6 at 7 pm ET.

Walmart’s October sale is taking place online, in the app, and in-store. In Tuesday’s announcement, Walmart also plugged its AI-powered shopping assistant Sparky (Amazon’s is called Rufus).

Written by 

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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