Following eBay’s acquisition of Caramel in February, “an end-to-end online automotive transaction solution provider,” eBay will acquire consumer-to-consumer social marketplace Tise, headquartered in Oslo, Norway. It did not not disclose financial terms of either deal. eBay said it expects to gain complementary C2C capabilities, “while extending eBay’s best-in-class customer service and global scale to Tise.”
eBay was apparently attracted to Tise to help its “enthusiasts” strategy: “Tise’s social-first, highly intuitive platform will open the door to a vibrant community of Gen Z and Millennial enthusiasts who continue to drive demand across categories,” according to Monday’s announcement.
eBay also pointed to Tise’s community engagement features, including the ability to follow sellers; and receive personalized product recommendations by ‘liking’ and commenting on listings.
“The acquisition will strengthen eBay’s global proposition in C2C, building on the significant momentum it has made in elevating the customer experience,” eBay said.
TechCrunch summed it up as follows: “The company’s acquisition of Tise indicates that it’s looking to modernize its platform to attract younger shoppers, expand its social commerce tools, and build a stronger presence in the sustainable retail market.”
eBay Ventures had invested in Tise in 2022 (its first investment, according to Henri Jaanimägi, Global Head at eBay Ventures). Closing is subject to customary conditions and is expected to occur by the end of the fourth quarter of 2025.
eBay described the Tise marketplace as follows:
“Tise is a leading Nordic marketplace for second-hand fashion and lifestyle goods, dedicated to making sustainable choices accessible and inspiring. By combining the principles of circular economy with an engaging, community-driven experience, Tise empowers users to extend the life of clothing and accessories while reducing environmental impact. The platform is recognized for its intuitive design, curated content, and strong commitment to promoting a more sustainable future in fashion.”
