With regular Product Listing Ad (PLA) campaign types slated to be retired in late August of this year, Google has been encouraging merchant advertisers to shift to Shopping campaigns. Preferably, Google would like to see these transitions happen sooner rather than Read more
Google made several major announcements on Tuesday during its AdWords Performance Forum, including a new way to help mobile app developers reach customers and new tools that target large enterprise-level advertisers. The latter could spell trouble for third-party vendors already Read more
For many years, small online sellers operating from one location had only to look to their own state regulations to determine if they had to collect sales tax for in-state purchases. But now if they use fulfillment services, such as Read more
A new study shows shoppers scale back when Amazon begins collecting sales tax in their states – but in-state brick-and-mortar retail stores are not a huge beneficiary. Amazon long fought against having to collect sales tax, claiming it isn’t required Read more
