Merchant ads can be found in Amazon.com search results – labeled “sponsored” – and now the company is making merchant ads available in search results on mobile devices. Because advertisers are likely to see an increased number of impressions and Read more
Online merchants have collectively borrowed and repaid tens of millions of dollars from eBay’s PayPal unit, which now plans to extend its merchant-financing program to more businesses in the U.S. and abroad. Taking a hint from a startup called Kabbage Read more
eBay loaded 97 how-to guides on YouTube in a 3-day period last week as part of its Social Media and Search Engine Optimization (SEO) strategy. The videos look like other YouTube user-generated content that offer tips on buying or collecting, Read more
