Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sat Aug 8 2026 20:35:23

eBay Won't Switch to Free Selling Model in US

By: Ina Steiner

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eBay CEO Jamie Iannone said the company would not change to a free-selling model in the US as it has partially done in some markets where it switched the burden of fees to buyers. He was speaking to Wall Street analysts during the second-quarter 2026 earnings call on Wednesday when he made the remarks.

A trend among marketplaces to switch fees from sellers to buyers took hold in 2024, with eBay announcing that year it would do the same in the UK market.

An analyst asked Iannone during the August 5, 2026 about the changes eBay employed in Western Europe, specifically the UK and Germany, and about his level of confidence that the tactic would be effective in the US.

"As it relates to the U.S., we have no current plans to change the fees as it relates to eBay," Iannone said (link to SeekingAlpha transcript). "Depop already has a buyer fee model, which is complementary to kind of that discovery-led type of experience. And so that's kind of built into that pricing change. They made that change quite some time ago. And so overall, we feel like we're in a very strong competitive position."

While sellers don't enjoy high selling fees, many appear skeptical that buyers would be willing to take on the burden of fees. Apparently eBay is also skeptical that model would work for the eBay Marketplace in the US - at least for now.



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Perminate Link for eBay Won't Switch to Free Selling Model in US   eBay Won't Switch to Free Selling Model in US

by: terry This user has validated their user name.

Sat Aug 8 22:11:30 2026

Alot of sellers are quitting because of the high shipping, online sales for small sellers are just about done.  

Perminate Link for eBay Won't Switch to Free Selling Model in US   eBay Won't Switch to Free Selling Model in US

by: AddyUp This user has validated their user name.

Sun Aug 9 06:38:40 2026

Here in the UK it's not exactly fee free for private sellers. There are conditions, one of which being buying the postal service that ebay tells you too. It's a mess that probably just wouldn't translate to the larger American market.

As a buyer I've had no problem,so far, in evading paying the buyer "protection" fee.

Perminate Link for eBay Won't Switch to Free Selling Model in US   eBay Won't Switch to Free Selling Model in US

by: Snapped This user has validated their user name.

Sun Aug 9 12:41:28 2026


Got some news for most buyers out there.  Sellers cost of goods sold frequently includes not just the item, but all other acquisition costs AND fulfillment costs, which may imbed seller fees too.  

Perminate Link for eBay Won't Switch to Free Selling Model in US   eBay Won't Switch to Free Selling Model in US

by: Norman This user has validated their user name.

Sun Aug 9 13:06:35 2026

Watch "Whatever It Takes:Inside the eBay Scandal" if you have Amazon Prime; it's free: https://www.primevideo.com/detail/0JIXX8JL25WD8603EEB8JLNRDI/
THAT explains the GREEDY company eBay has become. I will NOT sell on their site with its outrageously high fees.

Perminate Link for eBay Won't Switch to Free Selling Model in US   eBay Won't Switch to Free Selling Model in US

by: CBW This user has validated their user name.

Mon Aug 10 09:20:37 2026

Costs go up.
Everyone complains.
Sales slow down.
Everyone adjusts.
Sales go back up because it becomes the new norm.
This has gone on forever so why worry.

Perminate Link for eBay Won't Switch to Free Selling Model in US   eBay Won't Switch to Free Selling Model in US

by: Snapped This user has validated their user name.

Tue Aug 11 13:20:28 2026

“ This has gone on forever so why worry. “

Because resources are not forever.  
Look around.  
Extrapolate.  
It’s not linear either.
That’s the ‘abnormal’.
Or else.

Perminate Link for eBay Won't Switch to Free Selling Model in US   eBay Won't Switch to Free Selling Model in US

by: terry This user has validated their user name.

Tue Aug 11 16:51:45 2026

Costs go up
sales go down
sales DON'T RECOVER

Perminate Link for eBay Won't Switch to Free Selling Model in US   eBay Won't Switch to Free Selling Model in US

by: CBW This user has validated their user name.

Tue Aug 11 18:48:15 2026

sales do recover as an example about 27 billion candy bars sold in 1970 and  93 billion bars sold now.
Approximately 10 cents a bar then and approximately $1 now. 10 times the cost and 3x as many are selling now.
Consumption will not decrease unless the population severely decreases first. By that time most of will be dead. So why worry about?

Perminate Link for eBay Won't Switch to Free Selling Model in US   eBay Won't Switch to Free Selling Model in US

by: Snapped This user has validated their user name.

Wed Aug 12 07:35:59 2026

1.  The world population today is approximately three times the population in 1970.  So while the number of bars in the example has tripled, the RATE (per capita if you like) is about the same.  

2.  The $0.10 you held in 1970, by inflation alone, is worth about $.90 today.  About 9x more.  

However, the SIZE of those pars, per comparable unit, has decreased significantly, especially recently.  Popularly referred to as ‘shrinkflation’.  May also have something to do with more being consumed per person, as it were.

“ By that time most of will be dead. So why worry about? “

That’s the same stupid pseudo-logic that fueled Mutually Assured Destruction.  Lookitup if you are too young to remember that nonsense.  Does that make it ok to deplete all resources without care and leave behind a polluted wasteland too?  Let the grandkids pick up your trash?  

Then again, when the curtain falls and there is nobody left to consume, there certainly would be no need to “worry” about production, OR price points.

SMH



Perminate Link for eBay Won't Switch to Free Selling Model in US   eBay Won't Switch to Free Selling Model in US

by: CBW This user has validated their user name.

Wed Aug 12 09:33:16 2026

Per capita doesn't matter to us as sellers. The fact is 3x as many are being bought. Who cares if each person bought 1 less when the total sales are 3x more because there are more people buying them.
It also doesn't matter to sellers if the size of the item is smaller if people are buying 3x as much as they used to.
Per capita only matters to the Government. Size only matters if sales significantly decrease. bottom line, 3x more are being sold.



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