
eBay is looking to sellers to lower shipping charges to make its marketplace listings more attractive to buyers as peak holiday shipping surcharges are set to take effect in the fall.
eBay will pass along shipping-label discounts to buyers by default beginning October 1, 2026, unless sellers proactively opt-out by September 25. News of the policy change came in an email sent to sellers this week and impacts those who buy shipping through eBay using calculated shipping. The email stated in part, "We wanted to let you know that starting October 1, discounted shipping rates available through eBay Labels will become the default rates shown on your eligible listings."
The change does not impact sellers who use flat rates or free shipping.
Some sellers discussing the email
in a thread on Reddit were confused - but one user explained: "On eBay under Shipping Preferences you can select "Standard rates without discount" or "eBay discounted rates". If the standard rate is selected then buyers will pay the retail shipping rate but the seller will pay the eBay discounted rate when printing a shipping label through eBay. If the eBay discounted rate is selected then eBay will pass along the shipping discount to the buyer. If the listings weight and dimensions are accurate the buyer should pay exactly what you pay for shipping."
eBay made discounted rates the default shipping charge in April 2024, so it appears sellers who opted out may have to opt out again. As we
reported 2 years ago, many sellers don't view the savings from the Calculated Shipping discount as 100% profit, since eBay charges sellers a commission on the total shipping amount that buyers pay.
One way eBay could incentivize sellers to lower shipping charges is by lowering fees or by no longer taking a commission on shipping - though the latter is made harder since eBay rolled commissions into payment-processing fees after moving to managed payments.
While many sellers said they would opt-out of the policy, one seller on
the eBay discussion boards said they had previously resisted the change but had already begun offering the discount rates to buyers because they were seeing "more and more complaints about the prices for our Ground Advantage items." However, the seller said they keep a handling charge to help offset the change.
"The difference in some of the prices charged to customers is astounding, sometimes half of what it would have been at retail rates," the seller wrote. "I think it is probably a good idea for most sellers to use the discounted rates, and if they want to offset the eBay fees or their material and labor costs for shipping, that's where a handling charge is helpful."
On Tuesday, USPS announced a holiday-shipping rate hike that takes effect on October 4th.
In its email to sellers this week about shipping discounts defaulting to buyers, eBay stated: "By offering lower shipping rates, you can help make your listings more competitive and give buyers a better shopping experience."
While sellers must opt out in September, eBay said in its letter, "If you change your mind after this change takes effect on October 1, you can update your carrier rate settings at any time in your shipping preferences."