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Thu May 7 2026 20:31:40

Etsy to Beef Up Video Content for Sellers

By: Ina Steiner

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Etsy's Seller Content Marketing team is looking for a contract employee to help it beef up video content to help sellers grow. An Etsy recruiter posted the following information on LinkedIn on Tuesday:

"We're looking for an Integrated Marketing Campaign Manager with video experience. 7-month contract, hybrid in Brooklyn.

"You think in YouTube, you build campaign playbooks, and you own integrated campaigns end-to-end across email, social, video, and community channels. 

"We need someone with a genuine video-first mindset who can bring it all together."

Etsy publishes content for sellers under its "Etsy Success" accounts on YouTube and Instagram, as well as on Seller Handbook on the Etsy website. 

What topics would you like Etsy to cover that would be of help to you as a seller? In the meantime, here's an excerpt of the Integrated Marketing Campaign Manager job posting:

About the Role: 
The Seller Content Marketing team at Etsy creates the campaigns, content, and creative strategy that help Etsy sellers grow their businesses - from trend reports and YouTube series to retail moment launches and email campaigns. We're a lean, high-impact team that works across channels and moves fast.

As the Integrated Marketing Campaign Manager, you'll own campaign strategy and execution end-to-end: from brief through launch, across email, social, video, community, and more. You'll bring a video-native and data-informed mindset to everything you touch, lead YouTube content strategy, build the playbooks that make our campaigns repeatable and scalable, and design the measurement frameworks that tell us what's working. This isn't a support role - you'll be the one driving campaigns forward and raising the bar on how we operate.

This is a full-time contract role reporting to the Senior Manager, Seller Scaled Content.

Responsibilities
Own integrated campaign briefs for retail moments, seller education initiatives, and trend launches - from kickoff through final delivery across channels

Lead YouTube content strategy: identifying opportunities, developing concepts, building series frameworks, and partnering with production to bring them to life

Build and maintain campaign playbooks that codify our best practices and make great work repeatable and scalable across the team

Explore and implement automation opportunities across campaign workflows - reducing manual lift while maintaining quality and consistency

Partner with CRM and analytics to design experiment frameworks and measurement strategies for campaigns: define success metrics, set up holdout groups, and synthesize learnings into clear recommendations

Manage campaign timelines, creative reviews, and cross-functional approvals - partnering closely with brand strategy, CRM/email, design, community, and product marketing

Bring a brief-reader mentality to every project: understand the seller outcome before a word of copy is written, flag gaps early, and push partners toward stronger strategic inputs

Contribute to post-campaign analysis and apply learnings forward - not just reporting on what happened, but shaping what we do next

The position is a 40-hour week that pays between $69.67 - $69.67/hour with a start date of June 23 and an end date of January 23, 2027.



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