A new study makes disturbing claims about Amazon and Walmart's AI shopping tools, claiming their research shows the marketplaces are steering Americans away from American-made goods through their AI tools.
This is an issue readers care about - we've heard from sellers in the past who have sought ways to highlight to shoppers that their items are "Made in USA," as well as from buyers who seek to filter search results to show only American made goods. The authors of the study say many shoppers would even pay a premium: "Sixty-five percent of Americans say they would pay 10 percent or more for U.S.-made products."
A press release about the study shared a real-world example from the study:
"When the authors asked Amazon's AI shopping chatbot for fly-fishing reels made in the USA, it claimed it did not have access to that information. The same question about reels made in China produced a detailed list of options with purchase recommendations. To test whether Amazon truly lacked the data, the authors reworded the American-made query and the block lifted, producing American-made reels from data Amazon had all along. The refusal was engineered and a shopper who asks the natural way is turned away and has no way to know the answer exists."
Amazon has generally been very good at helping shoppers find what they're looking for, so why would this be different? According to the study:
"Amazon blocks chatbot answers about "Made in USA" products while answering equivalent questions about products made in China. Amazon's chatbot explained the discrepancy itself: 40 to 50 percent of Amazon's active sellers are based in China, and a filter for American-made goods "would visibly redirect shoppers away from a very large portion of the seller base.""
Two researchers at the Center for Law and the Economy at Columbia Law School, Erie Meyer and Zachary Harris, authored the report titled, "Made in America, Hidden by AI."
Reuters reported on the study and said Walmart did not immediately respond, and it published the following statement provided by an Amazon spokesperson: "Country-of-origin information, when available, is currently displayed on product detail pages, and we're continually working to improve Alexa for Shopping's ability to accurately provide this information to make it even more accessible for customers." (
Reuters article via AOL)
The researchers recommended that state and federal enforcers investigate the alleged conduct and, significantly, they asked them to determine if criminal charges were appropriate.
Sellers have greater insight into the challenges of product description designations and shopping filters than the normal consumer - share your experiences in the comments, including whether you find a difference when shopping using an AI chatbot.