eBay now gives automatic positive feedback to sellers in cases where they have met certain criteria. Surprise - sellers are not only not complaining, they're generally fans of the new policy. In fact, a seller recently suggested Amazon consider doing the same thing.
eBay announced its new policy in August 2025, writing: "Beginning in September, when a seller in the U.S. uses a tracked service, delivers on time, and no issues are reported, eBay will automatically leave positive feedback for the seller if the buyer hasn't already done so. It's a simple way to ensure sellers' reliability and professionalism are reflected publicly, even when buyers stay quiet." (Buyers still have 60 days to go in and leave their own feedback if they choose.)
A longtime seller shared in an Amazon discussion board post last month that they've seen a positive impact from eBay's policy, having received 100 automated feedback comments since the program launched in late 2025. "I've already concluded that the program has been an effective driver for sales and I've witnessed a dramatic rebound in our eBay business since November 2025. It appears that QUANTITY of Feedback may be equally, or, more important, to buyers than QUALITY of Feedback alone."
The seller made a case for Amazon doing likewise, explaining that they only received 4 feedback comments from Amazon customers out of 805 orders shipped in the prior 90 days - which was half of the business they usually generated.
"What would Amazon stand to lose if they initiated a similar "automated" feedback program where, say, Amazon leaves positive feedback for a seller 30 days AFTER successful, on-time delivery of an item with no buyer issues," they asked. "Perhaps if we had a greater QUANTITY of Amazon feedback, too, we may see a similar, commensurate increase in sales activity."
An Amazon moderator replied (
see the full thread on the Amazon boards), in part sharing that the "low feedback rate you're seeing (around 0.5%) is actually pretty typical across Amazon," and writing that "most buyers simply don't leave feedback unless they have a particularly strong experience, positive or negative."
Contrast that 0.5% seller feedback rate on Amazon with the 33% rate eBay shared back in August of 2025 ("only about one in three buyers chooses to leave feedback," eBay had written at the time).
Another seller compared their feedback-to-sales ratio on eBay versus Amazon. They sell 7 times more on Amazon than on eBay, but received 280 feedback on eBay in a month compared to only 7 feedback on Amazon.
On Amazon, two negative feedback will bring positive rating below 80%, the seller said, "forcing sellers to capitulate to unreasonable or unethical behavior of some buyers." The seller went on to say that they believed Amazon's system gives too much weight to any negative feedback left by dishonest or vengeful buyers.
Even more startling was the statistic another Amazon seller shared: "I have 3000 orders shipped for last year and one feedback, negative, that was a customer that didn't read the description or title or product detail pages and Amazon wont remove it. When I asked my customers to leave a feedback, they all went and put in product reviews, which is not what I asked for, they had no idea how to even get to the feedbacks, but somehow one unhappy customer does. Amazons feedback system DOES NOT WORK!"
eBay Automated Feedback Gives Amazon Sellers Ideas