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The AuctionBytes Blog has been giving a voice to online merchants since its launch in 2005. Named one of the world's top 30 blogs in 2008 by "Blogging Heroes." Weigh in with your thoughts on the joys and pitfalls of selling online.
In case you didn't notice it, Etsy launched a new logo this month. When Chief Marketing Officer Brad Minor announced Etsy was getting a "fresh look," he didn't mention that it included a new company logo. Included in his October 8th announcement post titled, "How We're Helping Shoppers Gift Special This Holiday Season," was the following:
"Giving Etsy a Fresh Look: We're debuting a fresh new look across our app and homepage, making it easier and delightful to discover special on Etsy. And from shoppable categories and personalized recommendations to refreshed visuals, we're putting inspiration front and center, so shoppers experience the magic of Etsy the moment they arrive."
An Etsy spokesperson told EcommerceBytes that the update included the "refreshed" logo and confirmed it had not announced it separately.
Online sellers have seen plenty of logo redesigns over the years - in 2012, eBay made a major change to its look, with then Marketplaces President Devin Wenig stating in part, "eBay is much more than auction-style listings today."
When companies roll out a new logo, there's generally a crowd that likes a new look (or at least has no problem with it) and others who detest it. And often people question why marketplaces are tinkering with design issues when they could better spend their time and money on fixing more serious issues.
Overall, sellers on a Reddit thread reacted positively to Etsy's logo refresh, with some referencing the controversy surrounding a logo redesign by restaurant-chain Cracker Barrel.
A seller named Pam Duthie reacted to the new Etsy logo in the following video she posted to YouTube where she included a side-by-side comparison of the old and new logos at minute 11:45:
"Really, really, is that worth the effort," she asked. "It just looks a little bit more condensed and upright, whereas the old one seemed to lay back and relax a little bit. It It seems a little more formal. Um, quick look. The E and the T and the S are - it's mainly the Y that's changed, hasn't it? Slightly. Yeah, that I bet that was worth the money."
When one commentor said it couldn't have cost much to redesign the logo (presumably because the changes were so minor), another seller pointed out that there were other costs involved in rolling out a new logo, including replacing it on all advertising, stationery, etc.
When Walmart updated its logo in January, it issued a press release. Perhaps Etsy's lowkey approach to its new logo is related to the bad press Cracker Barrel received over its logo redesign.
What other refreshed visuals are you seeing on Etsy, and will they help inspire shoppers and help them experience the magic of Etsy the moment they arrive, as Minor stated?
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The AuctionBytes Blog has been giving a voice to online merchants since its launch in 2005. Named one of the world's top 30 blogs in 2008 by "Blogging Heroes." Weigh in with your thoughts on the joys and pitfalls of selling online.
