Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Fri Nov 21 2025 16:14:08

eBay Nudges Sellers to Lower Prices on Slow Movers

By: Ina Steiner

Sponsored Link

Some sellers are getting irritated by eBay's frequent emails advising them to tweak their slow-moving listings. eBay sends sellers messages about items that haven't sold after 90 days, and sellers recently discussed them in thread on the eBay discussion boards with a focus on its advice to lower their prices.

The original poster who said they'd been selling on eBay for 25 years said, "I sell antiques and collectibles and know what price I paid for them and what they sell for. We already have to almost give the item away in order to make a sale."

Another seller pushed back, but was also sympathetic to the poster:

"What we have to keep in mind is that that there are TONS of sellers who do have their items ridiculously overpriced. I don't mean the freakshow ones like $10k for a paperclip or whatever, just items priced unrealistically high because the seller isn't great at researching comps or whatever. And eBay just keeps relisting those things, hosting them for free, so if the sellers never drop the prices, eBay will never cash in on platforming them.

"This is why they have always given all kinds of nudges to sell cheaper. 

"Now they're even trying to use AI to do comp research for us, and it's hilarious, but there's no reason to take it personally, just laugh it off."

An EcommerceBytes reader shared the email eBay sent them this week with the subject line: "This one hasn't sold yet? Let's update (Listing title redacted)" that suggested the seller tweak one of their listings that hadn't sold in 90 days. The body of the email stated:

No sale in 90 days. What's next?

At this point, we recommend making some tweaks to your listing to help it sell. Tap the + next to your item to learn what helped similar listings sell.

Top sellers offer:

Handling time of 3 days or less

More photos - typically 7+

Free shipping

"This is the 3rd nag I have received on my items from eBay in 3 weeks and my prices on my items are almost always cheaper than the same item listed by other Sellers, including fair shipping," the reader said. "I have turned the emails off in my preferences for these kinds of emails and eBay refuses to honor turning this feature off. eBay is no longer a venue, it is now trying to interfere with sellers listings."

The reader also believes eBay actions send the wrong message to buyers that they can "hold out until the price drops" and called it interference by eBay.

Sellers have been complaining about eBay "nagging" them to lower prices for years. In 2019, for example, a seller posted about them, starting their post with, "You've heard of the phrase, "too much government"? Well... Too much eBay! Stop telling me to lower my price."

And in 2021, a seller wrote a post beginning with, "I have listed for 24 years now - and this last couple of years have been a disaster with selling. Many times (and my prices are probably the lowest of anyone) I list an item and it does not sell - so eBay tells me to reduce it by 1.00 or 2.00 or 3.00 or even 5.00. I do this many times over. Then I don't sell it the second time so they ask me to reduce it again and again - I may as well put it in the trash ... yes shipping fees are very high in the entire world now - but if I have to sell an item for $5.00 and shipping is $20.00 nobody will buy it because of the shipping charges."

We don't know if eBay is increasing the frequency of such emails to sellers, and if it's now using AI to try to be "smarter" about who it targets and the advice offered in the emails. Tell us if you are seeing an increase in such emails; if they're helpful; and if you're able to turn them off if they are not helpful.



Comments (11) | Leave Comment | Permalink

Readers Comments

Perminate Link for eBay Nudges Sellers to Lower Prices on Slow Movers   eBay Nudges Sellers to Lower Prices on Slow Movers

by: airbrake This user has validated their user name.

Fri Nov 21 21:22:22 2025

I started receiving these NAG Emails starting about two weeks ago. If Ebay had not alienated their Sellers and Buyers, thus ruining their site, we would not be having this problem. Ebay, mind your own business and leave us alone.

Perminate Link for eBay Nudges Sellers to Lower Prices on Slow Movers   eBay Nudges Sellers to Lower Prices on Slow Movers

by: BatmanOfOz This user has validated their user name.

Sat Nov 22 01:03:05 2025

I remember those types of annoying prompts from years ago! Saying that 'similar items have sold for x$ to xxx$" and that I should Lower my price...which is Already at the Lower End! Ignored Them!! But still Very Aggravating!

Perminate Link for eBay Nudges Sellers to Lower Prices on Slow Movers   eBay Nudges Sellers to Lower Prices on Slow Movers

by: etectra This user has validated their user name.

Sat Nov 22 10:51:36 2025

""What we have to keep in mind is that that there are TONS of sellers who do have their items ridiculously overpriced."

Like eBay management, you are falsely assuming that eBay somehow determines the market value of anything. Plenty of other online venues, which is why eBay has lost millions of its users. In the last quarter of 2021 alone they lost 9% of all active buyers. Shopify has replaced eBay in the #2 spot.

Plenty of brick and mortar options such as a antique store where there are not shipping charges for the buyer.

"And eBay just keeps relisting those things, hosting them for free, so if the sellers never drop the prices, eBay will never cash in on platforming them."

So eBay stores are free now?

Perhaps you haven't noticed all the paid ads on eBay listings. eBay is getting free content to sell advertising space. They license sold item content to WorthPoint.

eBay also generates income from fools who pay to promote these listings.

"This is why they have always given all kinds of nudges to sell cheaper. "

Actually no. It is because eBay has always been run by its managers as a Ponzi scheme for its stock. Management wants to keep the stock prices up so when they sell stock they can retire as a millionaire. They are only concerned with short term profits at all costs. They could care less about eBay users or eBay as a company. This is same company telling sellers to list items for $.99 in auctions only for the items to sell for $.99. The same company telling sellers to ship items to Russia and Ukraine before the war - two of the most corrupt countries on earth. - because eBay management is only concerned about making its commission and not the seller.

Can you name one thing eBay management actually invented on its sites that was not actually invented by someone else? eBay simply copies ideas, steals ideas or buys the company that created it.

"At this point, we recommend making some tweaks to your listing to help it sell. Tap the + next to your item to learn what helped similar listings sell."

If you are using eBay website to list and manage listing you are like 26 years behind in technology as the first listing software came out in 1998. eBay used to have TurboLister, but dropped that because it does not want to spend the money on the app - instead they put the burden on third parties who then charge the seller.

How come a couple guys in Germany can create the best listing software (GarageSale) and eBay can't with billions in cash and thousands of employees?

"Free shipping"

Another one of eBay's massive consumer SCAMS!

In order to offer free shipping you need to bake the highest possible shipping charges into the price of item plus add a percentage to cover FVF on that shipping. This means you are forcing all potential buyers to pay the highest possible shipping costs. This also means you will need to edit every single unsold listing when prices go up to adjust for the new carrier rates. Calculated shipping delivers the lowest cost so why is eBay heavily promoting free shipping? Because it makes them more money. Free shipping also assumes the customer is too stupid to sort items by price where they will see that calculates shipping offers the lowest price.

Since some states do not charge sales tax on shipping, free shipping means the buyer will pay higher FVF as the shipping is baked into the cost of the items whereas if it was calculated shipping no FVF would be charged on the shipping.

"the same item listed by other Sellers, including fair shipping,"

I could care less what other sellers are doing in regards to shipping since with 26 years of experience plus additional years working for a wholesaler means I ship safely as opposed to many idiotic sellers who shove their item in a poly bag and take a gamble it will arrive safely just to save a bit on the weight.

I ignore all eBay messages and reminders as anything out of eBay's mouth is a lie or scam.

eBay could immediately lower the cost of every item on their site by stopping their FVF on shipping SCAM. They can verify the cost of shipping labels through eBay and through third parties and only charge FVF if this exceeds what was charged the buyer. Retail purchases of labels would be out as a way to encourage people to move to lower cost commercial labels. Everyone using online labels could lower their prices to commercial prices as there would be no commission on the labels.

But what has eBay done instead?

Change every seller's preferences to be enrolled with their new international selling program and require the sellers to opt out.

Change the way they bill buyers for multiple quantity items and not make any announcement or send any messages to sellers about this. This was changed from adding the shipping charges together to calculating the rate based on the combined weight. This lowered the price the buyer paid at the risk of short changing the seller on shipping due to dimensional rates.

Sociopathic Management and Employees is the Problem!

Perminate Link for eBay Nudges Sellers to Lower Prices on Slow Movers   eBay Nudges Sellers to Lower Prices on Slow Movers

by: pace306 This user has validated their user name.

Sun Nov 23 18:00:37 2025

See when you use MAGIC(al innovations), you forget that lower prices = lower FVF's ... OOPS

Server space isnt eBays issue, its that it wants to "sell" ever item listed.

"True dat" that some sellers are lazy - bad pics, bad or no descriptions, and everyone wants to sell Pokemon cards - 1/2 are probably FAKE (eBay does a cr@p job policing fakes) and that all contributes to no sales.

The REAL truth though is ... eBay just doesnt have the buyers it used to. And, while Posh, Mercari and Vinted dont amount to much - each site takes eyeballs off eBay .... but they sorted wanted it that way. If you clog up the screen with stupid ads ... you take the fun away from it all ...

eBay - how about YOU lower your prices?

Perminate Link for eBay Nudges Sellers to Lower Prices on Slow Movers   eBay Nudges Sellers to Lower Prices on Slow Movers

by: etectra This user has validated their user name.

Mon Nov 24 07:59:06 2025

Lets look at eBay's 100% incompetence in regards to Ground Advantage.

On July 9 of 2023 USPS released its newest Price List.

The biggest change was that USPS combined the following services into USPS Ground Advantage - Retail.

First-Class Package service - Retail
USPS Retail Ground

It combined the following services into USPS Ground Advantage (commercial):

First-Class Package Service (commercial)
Parcel Select (commercial)

On eBay its a common practice to set your eBay shipping discount preferences to charge customers the USPS retail rate while you pay the commercial rate, with the difference paying for FVF on the shipping.

Prior to July 9, 2023, eBay had Parcel Select as a shipping service on its listing form and within 3rd party listing software such as GarageSale. This meant you could have your preferences set to charge retail but override this on individual listings and charge the commercial rate by selecting Parcel Select.

After July 9, 2023, eBay only added USPS Ground Advantage as a shipping option, with the customer being charged the retail rate or commercial rate based solely on your eBay shipping discount preferences. There was no USPS Ground Advantage (commercial) option on the listing form or in 3rd party software to override your eBay shipping discount preferences.

You would want to use this override option when the retail price of a USPS service is too high and you need to charge the commercial rate on the listing. You would simply increase the price of your item by 20% of the maximum possible shipping cost to cover FVF on shipping.

In a recent example I have a larger sized item on which I would block Alaska, Hawaii and US Protectorates. Shipping would be limited to the Lower 48 States. The maximum shipping zone would be 8 thus the maximum shipping cost via Ground Advantage (commercial) would be $42.90. I would simple increase the price of my item by 20% of $42.90 to cover the maximum possible FVF on shipping.

But there is no way to charge the calculated commercial rate on this item as my eBay preferences for many other items has to remain charging the retail retail. There is no option to override this any longer on individual listings as eBay failed to add a USPS Ground Advantage (commercial) option within its listing process.

No one is going to pay the retail rate, which is $74.65 for zone 8. UPS Ground is not an option as the commercial rate for that is $92.95.

eBay's current response to this was the same as when I brought it up immediately after USPS's changes back in 2023 - they simply lie and give me the runaround. Even worse eBay had foreknowledge of changes that were to made by USPS and did nothing to properly address the issue.

eBay claimed...

I was not seeing the option as it was the third party software I use to upload listings.

It was their contract with USPS.

They had no idea there was a commercial and retail version of Ground Advantage.

There was never an option to select Parcel Select or otherwise override your eBay shipping preferences on individual listings.

Simply play stupid and tell you they need to investigate hoping that you just hangup while they are actually helping other customers online.

100% sociopaths and they wonder why they've lost so many buyers and sellers.

eBay needs to have its USPS contract terminated - their FVF SCAM alone is reason enough. Postal discounts are a privilege and not a right and eBay has only used them to abuse and use others.

Perminate Link for eBay Nudges Sellers to Lower Prices on Slow Movers   eBay Nudges Sellers to Lower Prices on Slow Movers

This user has validated their user name. by: Rexford

Mon Nov 24 12:32:25 2025

No, no, and no.  I choose when I lower my prices.

I have noticed that they now even have a field asking what you paid for the item.   A big nunya to that field.

Perminate Link for eBay Nudges Sellers to Lower Prices on Slow Movers   eBay Nudges Sellers to Lower Prices on Slow Movers

by: etectra This user has validated their user name.

Mon Nov 24 19:11:25 2025

"I have noticed that they now even have a field asking what you paid for the item.   A big nunya to that field."

LOL, Yes!

Reminds me of the day they started to put selling limits on accounts. It took awhile for this to reach my account as I have a older account. The rep wanted to know where I got my goods from. I told her it was none of her business.

Perminate Link for eBay Nudges Sellers to Lower Prices on Slow Movers   eBay Nudges Sellers to Lower Prices on Slow Movers

by: Snapped This user has validated their user name.

Tue Nov 25 14:30:32 2025

“ I have noticed that they now even have a field asking what you paid for the item.   A big nunya to that field. “

Tell ‘em you have no idea what this whole ordeal will cost regarding YOUR item until eBay finishes taking their rake off the top, (and above the top), and you add in the final cost of the ‘free’ shipping.  

A Big Nunya would be an excellent name for a rock band too.

Perminate Link for eBay Nudges Sellers to Lower Prices on Slow Movers   eBay Nudges Sellers to Lower Prices on Slow Movers

This user has validated their user name. by: RKTOYS

Wed Nov 26 19:06:03 2025

If eBay wants lower prices, all it has to do is lower fees.  Eliminating the FVF on shipping would be an excellent start.  Too bad they'll never _ever_ lower fees a single cent.

Perminate Link for eBay Nudges Sellers to Lower Prices on Slow Movers   eBay Nudges Sellers to Lower Prices on Slow Movers

by: BargainzBabylon This user has validated their user name.

Mon Dec 1 00:29:55 2025

Huge giant posts by the opinionated here could be summed up in - "Just ignore the emails" - I don't even see them, they go to a junk email account.  

Perminate Link for eBay Nudges Sellers to Lower Prices on Slow Movers   eBay Nudges Sellers to Lower Prices on Slow Movers

by: Nonesuch This user has validated their user name.

Mon Dec 1 03:07:06 2025

"It is because eBay has always been run by its managers as a Ponzi scheme for its stock. Management wants to keep the stock prices up so when they sell stock they can retire as a millionaire. They are only concerned with short term profits at all costs."

Absolutely right!  One only has to look at the massive stock buybacks every quarter to pump up the share price and counter for Wall Street the tepid or negative trends in actual sales on eBay and eBay revenue.  



AB Verify login is required to post comments on the Blogs and EKG.
To sign in to leave a comment, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Posting comments in the News Section requires separate registration.


Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.