
eBay is set to launch a custom Promoted Stores landing page for sellers who advertise their stores. The news was released in eBay's January 2026 Seller Update on January 13 under "tools you can trust':
"Choose a custom Promoted Stores landing page and manually select which items appear in your ads."
Today's Seller Update announcement had also included news of a grant program:
"Eligible fashion businesses can apply for a grant and mentorship through the Circular Fashion Fund."
"Promoted Stores is an eBay Advertising solution designed to drive more traffic directly to your eBay Store. These ads spotlight a specific coupon or category within your store and include key brand elements such as your store's name, logo, a headline, several of your top performing listings, and a direct link to your store.
"If a buyer clicks on a listing image on a Promoted Stores ad they are directed to the listing page to view the item and make a purchase. If a buyer clicks anywhere else on the ad, they are taken to either a specific category page or a sale page on your eBay store, depending on whether the ads are highlighting a category of items or a coded coupon."
Presumably the appeal of a new customizable Promoted Stores landing page would be so a seller could advertise a coupon for certain types of items in their eBay Store, for example, with the link going to a customized Store page featuring those items, rather than to the seller's main Store home page.
In a FAQ on eBay's Promoted Stores help page, it states the following:
How does eBay determine which listing images will appear in my ads?
Your top performing listing images are selected for your ads and are personalized for each buyer based on relevance to their search keywords or the specific sub-category the buyer is shopping in. The buyer's past shopping history on eBay may influence the listings that are selected.
Ideally eBay will prioritize listings featured in sellers' custom Promoted Stores landing page when selecting which listings to display in the seller's Promoted Stores ads; it teased in the description in today's now-removed announcement that it would begin allowing sellers to manually select which listings to display in Promoted Store ads.
Update 1/14/2026: