Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Jan 13 2026 14:42:22

eBay to Launch Custom Promoted Stores Landing Page

By: Ina Steiner

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eBay is set to launch a custom Promoted Stores landing page for sellers who advertise their stores. The news was released in eBay's January 2026 Seller Update on January 13 under "tools you can trust':

"Choose a custom Promoted Stores landing page and manually select which items appear in your ads."

However, the link to more information was broken, and eBay removed the Seller Update announcement once the broken link was pointed out in a thread on the discussion boards where an eBay moderator thanked the original poster who reported the broken link ("Thank you for letting us know and we have shared this with our Product team to update."). UPDATE 1/14/2026: the link to the eBay January 2026 Seller Update is now live.

Today's Seller Update announcement had also included news of a grant program:

"Eligible fashion businesses can apply for a grant and mentorship through the Circular Fashion Fund."

It's unclear why eBay removed this month's January eBay Seller Update announcement from its website or whether/when the link will be fixed.

eBay's website explains Promoted Stores on this page, explaining in part:

"Promoted Stores is an eBay Advertising solution designed to drive more traffic directly to your eBay Store. These ads spotlight a specific coupon or category within your store and include key brand elements such as your store's name, logo, a headline, several of your top performing listings, and a direct link to your store.

"If a buyer clicks on a listing image on a Promoted Stores ad they are directed to the listing page to view the item and make a purchase. If a buyer clicks anywhere else on the ad, they are taken to either a specific category page or a sale page on your eBay store, depending on whether the ads are highlighting a category of items or a coded coupon."

Presumably the appeal of a new customizable Promoted Stores landing page would be so a seller could advertise a coupon for certain types of items in their eBay Store, for example, with the link going to a customized Store page featuring those items, rather than to the seller's main Store home page.

In a FAQ on eBay's Promoted Stores help page, it states the following:

How does eBay determine which listing images will appear in my ads?
Your top performing listing images are selected for your ads and are personalized for each buyer based on relevance to their search keywords or the specific sub-category the buyer is shopping in. The buyer's past shopping history on eBay may influence the listings that are selected.

Ideally eBay will prioritize listings featured in sellers' custom Promoted Stores landing page when selecting which listings to display in the seller's Promoted Stores ads; it teased in the description in today's now-removed announcement that it would begin allowing sellers to manually select which listings to display in Promoted Store ads.

Keep an eye on the eBay Seller Announcement board where it posts Seller Update announcements each month.

Update 1/14/2026
eBay has yet to announce the Seller Update in the US (as of Wednesday morning), but it did so in the UK, which has a page explaining Promoted Stores for UK sellers.

eBay UK is also increasing fees on February 12, according to the UK Seller Update announced on Wednesday.

Update 1/14/2026: The eBay January 2026 Seller Update link is back online and there is no mention of a fee increase in the US.



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Readers Comments

Perminate Link for eBay to Launch Custom Promoted Stores Landing Page   eBay to Launch Custom Promoted Stores Landing Page

by: etectra This user has validated their user name.

Tue Jan 13 16:37:49 2026

eBay says to come to their site due to its popularity and the huge number of active buyers.

eBay then says you have to promote your listing offsite to attract buyers.

Both statements can't be true. When know the first one is false as eBay has lost millions of users, losing 9% of all active buyers in just the fourth quarter of 2021. Its not longer the late 1990s and early 2000s golden age of eBay.

eBay has lots of competition today, with various niche sites and Amazon and Shopify now controlling the #1 and #2 spots. So eBay stating you must promote offsite is admitting its fallen.

Then they say you have to promote your listings within eBay so your listing will not get lost within the shear volume of listings.

That makes no sense as a huge volume of eBay's volume is Chinese made junk being sold directly from China or via warehouses setup within the U.S. There is not chance your items would be confused with any of these items.

Buyers have a hard time finding your items on eBay due to eBay hiding them. I've done thousands of searches for eBay over the years and in recent years these often turn up searches with no results. Yet the same searches on Google find items listed on eBay. This means eBay's internal search engine is hiding the results - unless of course you pay them a bribe to unhide them less often.

Why would I pay eBay any promotions when a great deal of their income is derived form defrauding their users via various schemes? That is another sign of how far eBay has fallen.

Why would pay anything when they let fraudsters such as RockStarFlipper include a screenshot of his off eBay website as well as its name in the header of his eBay store in order to draw people off eBay to make off eBay sales? One rule for those than run eBay and their scumbag friends and one for everyone else.

Perminate Link for eBay to Launch Custom Promoted Stores Landing Page   eBay to Launch Custom Promoted Stores Landing Page

This user has validated their user name. by: Rexford

Wed Jan 14 06:05:06 2026

Manual control may not be as real—or as lasting—as advertised.  The most important promise teased in the removed update was: “manually select which items appear in your ads.”

That would be a significant shift, because today:  eBay—not the seller—decides which listings appear. Selection is based on “top performing” items and buyer behavior.

eBay has a track record of rolling out “control” features that later become limited, overridden, or quietly removed.  Even if sellers can initially choose listings, eBay may still override selections for “relevance” and blend in other items “to optimize performance”

Sellers should assume that eBay’s algorithmic priorities will still come first, regardless of what the UI appears to allow.

Perminate Link for eBay to Launch Custom Promoted Stores Landing Page   eBay to Launch Custom Promoted Stores Landing Page

by: Snapped This user has validated their user name.

Thu Jan 15 09:18:56 2026

“ Manual control may not be as real—or as lasting—as advertised “

Actually, ANY kind of ‘control’ for anything on their site is an optical illusion eBay has been waving around for almost two decades now.  They have publicly stated that people don’t know what they want, and that they do everything for ‘your’ benefit when that’s blatantly untrue.  They also, as noted, set their default to ‘opt in’, and then carelessly ‘forget’, -or is it purposefully neglect - to provide a working link to any clarifying information.  

Here’s a question:  who gets to be seen if ‘everybody’ promotes their items in a promoted ‘store’?  Oh- it depends on metrics?  Well, hasn’t it always?  Or rather, shouldn’t it?  

The only choice one really has anymore is to decide, or not, to do business with these shysters.  



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