
One of the hallmarks of eBay auctions is its set end time, unlike real-life auctions that end when there are no more bids. Last year, eBay began testing extended bidding on auction format listings, and this month, it formally launched extended bidding in Australia "to help create fairer auctions and better outcomes for buyers and sellers." But on discussion boards, people are debating whether the end of last-minute "snipe" bidding will benefit sellers and hurt buyers.
We are creating a level playing field that gives committed buyers a fair chance to place their best bid.
- Keep competition alive: Auctions end based on bidding activity, not a rigid clock, so competition can finish naturally.
- Stay in the action: When bidding heats up, buyers can respond instead of being outbid at the last second.
- Confidence at the close: The final moments of an auction are clear, visible, and decisive, so buyers and sellers understand exactly what’s happening as the auction ends.
In the US, eBay is coy about its deployment of extended auctions. In July 2025, the general manager for eBay US Collectibles
told news site cllt: "We're constantly exploring new ways to make the buying and selling experience even better for our community. We're excited to be testing extended bidding on select trading cards - a feature we know many of our collectors have been asking for. This is a limited test for now, and we'll share more details as we learn and expand."
"There are only two categories of listings on eBay that have extended time auctions. They are in Trading Cards and Vehicle auctions. If you bid on one in those categories in the last 1 minute the timer resets adding another 60 seconds. Extended auction time listings, are supposedly a test unfortunately, eBay doesn't post about the extended time Test on listings, in the place bid info or on a bid history page, or add a Tell Us What You Think button."
In response to those criticizing snipe bidding, a user called "gurlcat" defended it, saying timing is only one factor, and said: "The only way you could guarantee a win with a sniping software is if you set your snipe bid higher than you think anybody would conceivably bid."
But another user (tobaccocardyahoo) write in part, "sniping in today's eBay auctions has a magnified effect in lowering prices realized because people are not spending as much time on the site, and many buyers have no clue how high they need to bid to win."
Readers reacted last year to eBay's test, with one longtime seller predicting extended bidding would not put a dent in snipe bidding - "not everyone is going to sit there at the last minutes of an auction waiting to put in their bid,"
mindelec wrote. "eBay is 25 years too late to change this behavior."
For now, the
eBay.com help page on bidding states: "We're testing extended bidding on auction listings in some categories. Any bid placed in the final 60 seconds resets the clock to 60 seconds. The auction ends when the clock runs out with no new bids."