
The US Inform Act requires marketplaces to collect and verify information about sellers on their platform, and it seems every year, Amazon sellers encounter problems going through the verification process. This year is particularly problematic, according to Amazon consultant Chris McCabe, who is in the business of helping sellers. Anecdotally we've also seen an uptick in reports of problems.
In a
LinkedIn post on August 18, 2026, McCabe said of the process, "If you thought prior years were messy, or disruptive, this year's recertification cycle is already pulling accounts into suspension queues over minor technical glitches and mismatched documents." Hidden snags, repetitive communication loops, and the dreaded "In Progress" purgatory are among the issues he's observed.
"Nothing...and I mean NOTHING...will make an online seller swallow their gum and injure their neck from the involuntary head-jerk after logging in to their Seller Central account to see it just PAINTED red out of the clear blue sky with CRITICAL EVENT!!! messages and YOUR SELLING ACCOUNT IS AT RISK!! notices.
"Welcome to INFORM act season. If you don't know it's that lovely time of year when Amazon must enforce KYC laws for their customer base."
(KYC stands for Know Your Customer, a reference to mandatory regulations.)
"The INFORM Consumers Act is a US federal law designed to increase transparency for online customers. This law applies to you if you're a high-volume third-party seller, meaning you've made 200 or more transactions resulting in $5,000 or more in gross revenue over a 12-month period."
In response, one seller said Amazon was requiring sellers to provide their home/residential address rather than their business address - (let us know if you've experienced this).
Reached for comment about the current reports of problems, an Amazon spokesperson provided the following statement:
"Our selling partners are incredibly important to Amazon and our customers, and we work hard to protect and help them grow their businesses. We support selling partners with compliance requirements through tools, services and educational materials - including help pages and online/phone support. If sellers are experiencing issues, they should contact us directly. Our Seller Support team is available 24/7 via email, phone, and chat, and we strive to respond to and resolve every contact as quickly as possible."
Amazon said there are additional resources available to help sellers prepare in Seller Central and Seller Forum, and it encourages sellers in need of additional assistance to reach out to Seller Support.
If you have tips on navigating the Inform Act verification process on Amazon or other marketplaces, let us know.