Amazon is running a site-wide sale today in the US, offering a discount of $8.62 on orders of $50 or more. Sellers' immediate reaction might be glee at the prospect of more sales.
However, according to terms and conditions, "Offer only applies to products sold by Amazon.com" - so not surprisingly, Amazon is not offering sellers a subsidy, which it would be doing if it had to extend the discount to third-party goods.
The good news: expect more traffic to Amazon today.
The bad news: shoppers will only be rewarded for purchases made from Amazon, not from third-party merchants.
The reason Amazon is holding the promotion is ... Read More