As eBay tries to find traffic to make up for its fall in Google search, it has increasingly turned to social networking sites, including ones targeted at young people.
Perhaps that's why eBay is now trying a hip approach in its email marketing. Today we saw two emails from eBay with the following subject lines:
"Get into it! Savings so good you'll want to put a ring on them ..."
"FOMO? $0 shipping, from eBay." (FOMO is short for Fear Of Missing Out.)
What do you think of the approach - can eBay appeal to the younger crowd with this approach?
And by the way, a seller had forwarded ... Read More