Getting exposure in search results is of utmost important to any business, and when a marketplace changes the way its search engine works, sellers are bound to study it carefully. With Etsy rolling out a change to search this week, we expect a reaction.
The change is designed to account for the fact that Etsy has over 30 million unique items. Shoppers may not even be aware some products exist, as they are one-of-a-kind - so how can you serve up relevant results if the search term is broad?
Apparently people really do general searches for things like "owl," or "coastal," ... Read More