1.0EcommerceByteshttps://www.ecommercebytes.comIna Steinerhttps://www.ecommercebytes.com/author/ina-steiner/rich600338<blockquote class="wp-embedded-content" data-secret="uZT2hAXUcd"><a href="https://www.ecommercebytes.com/2020/11/30/online-advertisers-spent-more-on-black-friday-too/">Online Advertisers Spent More on Black Friday Too</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.ecommercebytes.com/2020/11/30/online-advertisers-spent-more-on-black-friday-too/embed/#?secret=uZT2hAXUcd" width="600" height="338" title="“Online Advertisers Spent More on Black Friday Too” — EcommerceBytes" data-secret="uZT2hAXUcd" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.ecommercebytes.com/wp-content/uploads/2020/11/Kenshoo.png300300Shoppers weren’t the only ones spending more on Black Friday. Digital advertisers spent 3.1 times more on Black Friday on ecommerce channels than they did in the period leading up to Thanksgiving (November 1-25, 2020). That’s according to Kenshoo, which said ecommerce channels such as Amazon, Walmart, Target, and Instacart have seen “supercharged” growth during […]