1.0EcommerceByteshttps://www.ecommercebytes.comIna Steinerhttps://www.ecommercebytes.com/author/ina-steiner/rich600338<blockquote class="wp-embedded-content" data-secret="c7f0Sb3Kk5"><a href="https://www.ecommercebytes.com/2020/02/19/how-amazon-caters-to-brands-with-storefronts/">How Amazon Caters to Brands with Storefronts</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.ecommercebytes.com/2020/02/19/how-amazon-caters-to-brands-with-storefronts/embed/#?secret=c7f0Sb3Kk5" width="600" height="338" title="“How Amazon Caters to Brands with Storefronts” — EcommerceBytes" data-secret="c7f0Sb3Kk5" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.ecommercebytes.com/wp-content/uploads/2017/06/amazon_lg.jpg450316Amazon is trying to alleviate concerns of brands who worry about having to compete with rivals on the giant marketplace. Digiday explains that storefronts are one way Amazon is catering to brands: “The storefronts are effectively a branded site within Amazon.com where marketers can showcase products and promotions without having to worry about shoppers being […]