1.0EcommerceByteshttps://www.ecommercebytes.comIna Steinerhttps://www.ecommercebytes.com/author/ina-steiner/rich600338<blockquote class="wp-embedded-content" data-secret="qdgUUKafwE"><a href="https://www.ecommercebytes.com/2018/01/13/amazon-turns-video-format-product-reviews/">Amazon Turns to Video Format for Product Reviews</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.ecommercebytes.com/2018/01/13/amazon-turns-video-format-product-reviews/embed/#?secret=qdgUUKafwE" width="600" height="338" title="“Amazon Turns to Video Format for Product Reviews” — EcommerceBytes" data-secret="qdgUUKafwE" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.ecommercebytes.com/wp-content/uploads/2017/06/amazon_lg.jpg450316Amazon may have a workaround as Product Reviews are increasingly being gamed by merchants looking to boost their exposure and harm their competitors. (See this post on the EcommerceBytes Blog to see how bad it’s getting.) The solution? Actively promote more product reviews in video format. According to Quartz, Amazon invited some of its merchants […]