1.0EcommerceByteshttps://www.ecommercebytes.comDavid A Utterhttps://www.ecommercebytes.com/author/david-a-utter/rich600338<blockquote class="wp-embedded-content" data-secret="IDMKa7E1Kc"><a href="https://www.ecommercebytes.com/2016/09/26/compensated-amazon-reviewers-cant-help-bias/">Compensated Amazon Reviewers Can’t Help Bias</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.ecommercebytes.com/2016/09/26/compensated-amazon-reviewers-cant-help-bias/embed/#?secret=IDMKa7E1Kc" width="600" height="338" title="“Compensated Amazon Reviewers Can’t Help Bias” — EcommerceBytes" data-secret="IDMKa7E1Kc" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Few will be surprised at how a basic tenet of human nature carries over into the ecommerce world. People feel inclined to treat more favorably those who give them things they want or need. The incredible value of reviews perceived as unbiased isn’t lost on companies like online retail giant Amazon, but that business can’t […]