1.0EcommerceByteshttps://www.ecommercebytes.comIna Steinerhttps://www.ecommercebytes.com/author/ina-steiner/rich600338<blockquote class="wp-embedded-content" data-secret="VZHOUrQhcs"><a href="https://www.ecommercebytes.com/2016/03/02/messaging-apps-poised-transform-ecommerce/">How Messaging Apps Are Poised to Transform Ecommerce</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.ecommercebytes.com/2016/03/02/messaging-apps-poised-transform-ecommerce/embed/#?secret=VZHOUrQhcs" width="600" height="338" title="“How Messaging Apps Are Poised to Transform Ecommerce” — EcommerceBytes" data-secret="VZHOUrQhcs" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Online shopping is in the process of getting more personal thanks to messaging apps, and 2016 has been dubbed the year of conversational commerce. Chris Ricci, one of the lead developers of Amazon’s Kindle and the current CTO of ecommerce platform Indigenous Software, provides a look at what’s changing and how it is impacting merchants. […]