1.0EcommerceByteshttps://www.ecommercebytes.comDavid A Utterhttps://www.ecommercebytes.com/author/david-a-utter/rich600338<blockquote class="wp-embedded-content" data-secret="zcbi6i3a7E"><a href="https://www.ecommercebytes.com/2015/11/20/three-new-ways-spur-holiday-sales-google-adwords/">Three New Ways to Spur Holiday Sales with Google AdWords</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.ecommercebytes.com/2015/11/20/three-new-ways-spur-holiday-sales-google-adwords/embed/#?secret=zcbi6i3a7E" width="600" height="338" title="“Three New Ways to Spur Holiday Sales with Google AdWords” — EcommerceBytes" data-secret="zcbi6i3a7E" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Tweaks and adjustments happen regularly with Google’s bread-and-butter AdWords service, with an eye on helping its customers benefit from advertising with this dominant online service. The days leading to the traditional start of the holiday shopping season find the company boosting AdWords on several fronts. Measure Performance to Optimize Campaigns Advertisers looking to optimize shopping campaigns have […]