1.0EcommerceByteshttps://www.ecommercebytes.comDavid A Utterhttps://www.ecommercebytes.com/author/david-a-utter/rich600338<blockquote class="wp-embedded-content" data-secret="NeBiFd2K3V"><a href="https://www.ecommercebytes.com/2014/04/08/google-shifts-merchants-shopping-campaigns/">Google Shifts Merchants to Shopping Campaigns</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.ecommercebytes.com/2014/04/08/google-shifts-merchants-shopping-campaigns/embed/#?secret=NeBiFd2K3V" width="600" height="338" title="“Google Shifts Merchants to Shopping Campaigns” — EcommerceBytes" data-secret="NeBiFd2K3V" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Product Listing Ads (PLA) represented a significant shift for ecommerce pros who had been previously been able to promote products through Google Shopping for free. Google has supported this new emphasis with AdWords updates in recent months. By late summer, advertisers will find an even bigger change for PLA campaigns set into place. Those updates […]