1.0EcommerceByteshttps://www.ecommercebytes.comDavid A Utterhttps://www.ecommercebytes.com/author/david-a-utter/rich600338<blockquote class="wp-embedded-content" data-secret="dtrElmufbf"><a href="https://www.ecommercebytes.com/2013/11/06/google-focus-ads-leads-retailers-pay-exposure/">Google Focus on Ads Leads Retailers to Pay More for Exposure</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.ecommercebytes.com/2013/11/06/google-focus-ads-leads-retailers-pay-exposure/embed/#?secret=dtrElmufbf" width="600" height="338" title="“Google Focus on Ads Leads Retailers to Pay More for Exposure” — EcommerceBytes" data-secret="dtrElmufbf" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Google’s advertising clients are likely to be paying more in costs per click going forward, as the impact of the changeover to Enhanced Campaigns makes itself felt through the holiday season. Meanwhile, the share of clicks being garnered by Product Listing Ads has more than doubled year over year. That’s some of the determinations presented […]