Australian Businesses with Online Presence Show Stronger Growth, PayPal Says
By Ina Steiner
PayPal commissioned a study in Australia that found business growth in the last year increased by an average of 5% for businesses who have sold online for at least 12 months. However, business declined 4% for those that don't sell online or haven't sold online for at least a year.
Additionally, 17% of those same online businesses increased staff, compared with only 13% who were not online for at least a year.
Roy Morgan conducted the research for PayPal, surveying 200 small-to-medium sized businesses (SMBs) operating in the Australian retail sector from July 14 - 30, 2012. It found that 49% businesses who have sold online for at least a year grew revenue in the last year, while 36% of those not online for at least a year increased sales.
Four per cent of Australian SMBs grew sales by at least 40% last year; all of those businesses had been online for at least 12 months.
Despite the growth from businesses who have gone online, the majority of Australian retail SMBs have still not established an internet presence, according to PayPal. According to the preliminary results, only one out of three businesses have been online since last July.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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