eBay More than Doubles Mobile Volume on Black Friday
By Ina Steiner
eBay CEO John Donahoe told the Wall Street Journal it had a "record" Black Friday but provided no further information. eBay did share its mobile growth rates for Thursday and Friday, some data about which products and categories consumers were shopping, and somewhat interesting data about its Black Friday deals:
"Canon EOS Rebel T3i 18-55mm IS II Kit Digital SLR Camera for $649.99. All units sold out in less than five hours. More than 100 units sold per hour."
"HP 3105m Laptop for $199.99. All units sold out in just over three hours. Nearly three units sold per minute."
What eBay Shoppers were Searching and Buying
eBay said the busiest online shopping hour on Black Friday was between 6 and 7 pm PST. It provided some data about what shoppers were buying, revealing the top five categories on Black Friday in terms of dollar and unit sales, excluding vehicles.
eBay also revealed the top-searched items on Black Friday on eBay.com as a whole, and in specific categories, such as Fashion (Boots were number one). It also revealed the top searched items in certain categories, such as Toys & Hobbies (Lego Star Wars was number one).
eBay Mobile Sales Growth for Thanksgiving Day
eBay saw U.S. sales via mobile devices more than double this Thanksgiving compared to last year in terms of dollar volume, and double in terms of unit volume. eBay's PayPal payment service saw a 511% increase in global mobile payment volume compared to Thanksgiving 2010, and there was a 350% increase in the number of customers shopping through PayPal mobile on Thanksgiving compared to last year.
New York came in first in mobile shopping both in terms of number of items purchased and dollar volume. Other top cities included Los Angeles, Chicago, Casa Grande (Arizona); Houston and Miami. The busiest mobile-shopping hour for eBay on Thanksgiving was between 6 and 7 p.m. PST. Hot products being purchased via eBay Mobile included Toms Shoes, Apple products and Webkinz toys.
The five most popular categories on eBay in terms of mobile GMV (dollar volume) on Thanksgiving Day, excluding vehicles, were Clothing, Shoes & Accessories; Computers & Networking; Sporting Goods; Jewelry & Watches; and Cell Phones & PDAs. The top categories in terms of mobile unit sales were Clothing, Shoes & Accessories; Cell Phones & PDAs; Jewelry & Watches; Collectibles; and Toys & Hobbies.
eBay's GSI Commerce unit saw over a 345% increase in U.S. mobile sales this Thanksgiving compared to 2010. eBay Local (Milo) searches increased 557% over Thanksgiving 2010; Milo enables shoppers to check a product's local availability and real-time prices from home.
eBay Mobile Sales Growth for Black Friday
eBay said shoppers in the U.S. purchased nearly two and a half times as many items via eBay Mobile this Black Friday compared to 2010. PayPal Mobile announced a 516% increase in global mobile-payment volume, and GSI Commerce announced a 254% increase in U.S. mobile sales this Black Friday compared to 2010.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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