Alibris Marketplace Runs Contest to Encourage Textbook Rentals
By Ina Steiner
Online booksellers now have a way to rent their textbook inventory as they find themselves increasingly competing with textbook rental programs from such sites as Chegg, BookRenter and CampusBookRentals. (Even Amazon launched a textbook rental program for students - through its Kindle ebook reader!)
Alibris officially launched its textbook rental program this month and is encouraging students to rent textbooks with a new contest. All shoppers who rent through Alibris from July 28 through September 15, 2011, will be automatically entered in the "Rentstravaganza giveaway" for a chance to win a grand prize of an iPad 2 or up to $250 in cash.
Alibris had informed its third-party marketplace sellers of the new textbook-rental program in May. It charges sellers standard commissions and variable closing fees on rentals. The program is not limited to textbooks, and items that are ineligible for rent include items selling at less than $30; teacher's editions; international editions; and collectible items. Sellers must meet specific qualifications (they must have been selling on Alibris for at least 90 days and maintain at least a four-star seller rating). In addition, they must be a U.S. seller enrolled in the Gold seller program.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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