EcommerceBytes-NewsFlash, Number 2566 - June 16, 2011     3 of 5

eBay Eyes Twitter and YouTube for Social Commerce Features

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eBay could be eyeing Twitter and YouTube to help it take advantage of the rise in social activities among shoppers as it launches new social features to the eBay marketplace. In an exclusive interview with AuctionBytes, eBay Marketplaces Vice President Christopher Payne said eBay's philosophy was to try "a whole bunch of things" in the social space.

Payne announced a new social shopping feature that uses Facebook to engage shoppers during his keynote address at the Internet Retailer conference taking place in San Diego this week.

However, he said, "There are many forces in the social world - I don't think it's a forgone conclusion" that Facebook is the winner in the social space. "I think it's wide open," he said, and referred to Twitter and YouTube. He called Twitter an "amazing force," and called Youtube a "phenom" in the social world.

Is eBay doing anything with Twitter or YouTube at this point?

"Nothing to announce yet," he said.

Listen to the full interview on AuctionBytes Ecommerce Industry Soundbytes.

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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