Google Launches 3G Commerce Search for Large Retailers
By Ina Steiner
Google launched a third generation of its commerce search tool that is specifically designed for retailers' ecommerce websites. Note that Google Commerce Search is not geared for the small seller - pricing starts at $25,000 per year and is based on the number of product SKUs and number of search queries.
New features in the third generation of Google Commerce Search include Search As You Type; Local Product Availability; and Product Recommendations. New merchandising tools allow retailers to set query-based landing pages and to create promotions that display alongside related search queries in retailer-designated banner areas.
Google also announced three new retail partners: Forever21, GNC and L'Occitane. See related story, "Small Retailers Left out of Google Commerce Search 2.0" from June 2010.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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