EcommerceBytes-NewsFlash, Number 2435 - December 15, 2010     4 of 5

PayPal Gives Perks to Top Buyers in Its Advantage Program

Email This Story to a Friend

PayPal launched a loyalty program for its top buyers called PayPal Advantage, and is giving them special benefits such as dedicated customer service representatives. Members of the program also receive faster dispute resolution, a 3% discount on all tickets purchased through StubHub, Promotion Previews ("hear about seasonal offers before anyone else), and Special Rewards such as cashback offers and merchant discounts.

Jim Bruene from explained the program from a buyer's perspective- it's especially interesting to see how PayPal displays a progress bar showing buyers how much they need to spend to qualify for another year of Advantage membership.

A member of the PayPal Advantage top buyer program posted about a new pilot program in which certain top buyers can pay for items after they've received them - more information about the Pay After Delivery program is available on the AuctionBytes Blog.

Comment on the AuctionBytes Blog

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

You may quote up to 50 words of any article on the condition that you attribute the article to and either link to the original article or to
All other use is prohibited.