EcommerceBytes-NewsFlash, Number 2370 - September 15, 2010     1 of 7 Beats Online Retail Traffic for August, eBay Lags

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Citi Group's Mark Mahaney reported on retail traffic trends for the month of August, calling trends "modestly positive," with overall U.S. traffic to online retail websites in August up 15.2% year over year.

ComScore tracked 16% year over year growth to Amazon's U.S. website, however, it was a deceleration compared to the 21% year over year growth in the second quarter, according to the Citi report.

Meanwhile, ComScore tracked a 2% year over year decline to eBay's U.S. website, which was "less worse" compared to its 5% decline in the second quarter.

Mahaney wrote, "We interpret these trends as marginally negative to a Bullish Amazon thesis and a "continued suggestion of improvement" for a Bullish eBay thesis.

Link to report on Citi Group's website.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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